Infographics: The Power of Visual Storytelling
Transform your marketing efforts through the power of visual content
In today's fast-paced environment, you must communicate your message in a concise and engaging way that sets it apart from the noise. Visual content—such as infographics and data visualization—can accomplish this. With DIY functionality, Infographics: The Power of Visual Storytelling will teach you how to find stories in your data, and how to visually communicate and share them with your audience for maximum impact.
Infographics will show you the vast potential to using the communication medium as a marketing tool by creating informative and shareable infographic content.
- Learn how to explain an object, idea, or process using strong illustration that captures interest and provides instant clarity
- Discover how to unlock interesting stories (in previously buried or boring data) and turn them into visual communications that will help build brands and increase sales
Use the power of visual content to communicate with and engage your audience, capture attention, and expand your market.
1. Introduction 010
A Brief History of Infographics 014
The Purpose of This Book 018
What This Book Is Not 018
A Note on Terminology 019
How to Use This Book 024
Chapter 01. Importance and Efficacy: Why Our Brains Love Infographics 028
Varied Perspectives on Information Design: A Brief History 031
Objectives of Visualization 038
Chapter 02. Infographic Formats: Choosing the Right Vehicle for Your Message 056
Static Infographics 060
Motion Graphics 074
Interactive Infographics 082
Chapter 03. The Visual Storytelling Spectrum: An Objective Approach 088
Understanding the Visual Storytelling Spectrum 090
Chapter 04. Editorial Infographics 112
What Are Editorial Infographics? 114
Origins of Editorial Infographics 122
Editorial Infographic Production 128
Chapter 05. Content Distribtion: Sharing Your Story 146
Posting on Your Site 149
Distribution Your Content 152
Patience Pays Dividends 159
Lankow, Crooks, and Ritchie are the three cofounders of Column Five, a leading creative agency specializing in infographic design, data visualization, and social PR. They have worked with hundreds of clients representing a range of industries, such as GE, Intuit, Microsoft, Sony, eBay, and the World Bank. Their work has been featured in Fast Company, the Atlantic, TIME, Forbes, the Wall Street Journal, and GOOD magazine. They speak on the subject of infographics frequently, including recent talks at the Federal Reserve and AIGA (American Institute of Graphic Arts), and teach a course on Visualization of Information at Columbia University.
The influx of information presented to us daily needs to be consumed and processed, requiring new methods of communication. Infographics, in many different forms, are at the forefront of this new way of thinking. The visualization of information is enabling us to gain insight and understanding quickly and efficiently, utilizing the incredible power of the human visual system. – Authors of INFOGRAPHICS
The popularity of infographics (an abbreviation of “information graphics”) has boomed in recent years as brands seek to communicate in a concise, engaging, and visual way. Information design and data visualization are now employed for everything from interactive interfaces to content marketing. By understanding the many applications of this medium, a brand can harness the power of infographics and transform into a truly visual company.
In the new book, INFOGRAPHICS: The Power of Visual Storytelling (WILEY; ISBN: 978118314043; Paperback & E-Book; September 2012; $29.95), Column Five cofounders Jason Lankow, Josh Ritchie, and Ross Crooks provide insight into effective infographic creation. With DIY functionality, INFOGRAPHICS teaches readers how to find stories in data, craft a compelling narrative, and represent it visually for any audience.
INFOGRAPHICS delves into the power of visualization, examining why it is so effective in aiding in the comprehension and retention of complex information. Those wishing to communicate effectively will learn about the variety of applications of infographics, such as internal presentations, interface design, editorial and marketing purposes, and more.
The book also outlines the unique best practices for the development of each type of application, and its helpful dos and don’ts enable everyone from marketers to data analysts to individual designers to avoid some of the common pitfalls in getting started. INFOGRAPHICS also looks at the future of the medium and how visual storytelling will evolve in the coming years.
The design of information is nothing new—but the way we apply this type of design today is. INFOGRAPHICS: The Power of Visual Storytelling provides readers a modern framework for how to use visual communication to attract, inform, and ultimately entertain an audience.
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