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The Book of Business Awesome / The Book of Business UnAwesome

ISBN: 978-1-118-31522-4
272 pages
August 2012
The Book of Business Awesome / The Book of Business UnAwesome (1118315227) cover image
UnAwesome is UnAcceptable.

The Book of Business Awesome is designed as two short books put together—one read from the front and the other read from the back when flipped over. Covering key business concepts related to marketing, branding, human resources, public relations, social media, and customer service, The Book of Business Awesome includes case studies of successful businesses that gained exposure through being awesome and effective. This book provides actionable tools enabling readers to apply the concepts immediately to their own businesses. The flip side of the book, The Book of Business UnAwesome, shares the train-wreck stories of unsuccessful businesses and showcases what not to do.

  • Key concepts include the power of peripheral referrals and how to create content for your "third circle"
  • Explains how to re-recruiting your employees and re-court your customers

Ensure that your business remains awesome, instead of unawesome, and apply these awesomely effective strategies to your business today.

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Chapter 1 How One Man Changed a Billion-Dollar Brand

Chapter 2 Marketing is a Verb

Chapter 3 Remarry Your Current Customers

Chapter 4 The Sun Rises Online

Chapter 5 Sporting event awesome

Chapter 6 I Think Geeks Rule

Chapter 7 DKNY 4 U 2

Chapter 8 PR People. React.

Chapter 9 The Red Cross is Getting Slizzard

Chapter 10 Grand Rapids Serves up Some Humble Pie

Chapter 11 The One Thing More Delicious Than Ice Cream

Chapter 12 How To Apologize to a Woman

Chapter 13 How To Ship Out Your Reputation, And Then Return It

Chapter 14 You Can't Ignore What You Hate

Chapter 15 The Only Good Use For QR Codes

Chapter 16 Benefit of the Brand Doubt

Chapter 17 How To Spice Up An Old Brand

Chapter 18 How Manya Made Vegas Awesome

Chapter 19 Fractional Reaction

Chapter 20 Third Circle

Chapter 21 Reflecting on Awesome

Chapter 22 Part Man, Part Machine, All Crowdfunded

Chapter 23 The Social Media ROI Conversation

Chapter 24 Before Social ROI

Chapter 25 Connect Outside Your Field of Vision

Chapter 26 Peripheral Referrals

Chapter 27 Seven Dollars and An iROI, Lessons in Social Return on Investment

Chapter 28 Thirty Tips for Speakers

Chapter 29 Rocking a Panel

Chapter 30 Shedding some social pounds

Chapter 31 You Don't Need The Man, If You Are the Man. Why I Love Louis CK

Chapter 32 The Hall of Fame

Chapter 33 Mr. Happy Crack

Chapter 34 Pimp My Lift

Chapter 35 Nightmares

Chapter 36 J.K. Rowling

Chapter 37 Moncton Snow Blower

Chapter 38 Calgary Philharmonic

Chapter 39 A Unicorn Fighting A Bear

Chapter 40 Awesome End

Awesome Acknowledgements

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SCOTT STRATTEN is the President of UnMarketing.com, a company that combines efforts in viral, social, and authentic marketing. He has guided companies such as PepsiCo, Adobe, Red Cross, and Saks Fifth Avenue through the viral/social media and relationship marketing landscape. Scott was named one of the top five social media influencers in the world on Forbes.com. He has appeared on Mashable.com and CNN.com, and in the Wall Street Journal, USA Today, and Fast Company. He speaks globally on how businesses can engage better (or at all!) with their current and potential customer base using social media, viral marketing—and just plain old engaging conversation.
Scott travels around the world sharing with audiences the "what not to do in business" stories we all can't get enough of. Lucky for Scott, there is never a shortage of material to draw from. He believes that 85 percent of people in the world are morons (not you, if you buy this book).
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August 14, 2012
Is Your Company Awesome or UnAwesome?

Scott Stratten enjoyed his 30-city UnMarketing book tour so much he's decided to do it all over again for the publication of The Book of Business Awesome/ The Book of Business UnAwesome (August 2012; Hardcover & E-book; $24.95). Click here to see where Scott is speaking. His previous title, UnMarketing: Stop Marketing. Start Engaging, Revised and Updated (February 2012) is still discussed by fans since its original publication in 2010.

The Book of Business Awesome/UnAwesome is designed as two short books combined — one read from the front and the other read from the back when flipped over. It's a flip-book, covering key business concepts related to marketing, branding, human resources, public relations, social media, and customer service.

The Book of Business Awesome: How Engaging Your Customers and Employees Can Make Your Business Thrive includes case studies of successful businesses that gained exposure through being awesome and effective. Stratten teaches readers how to re-recruit employees, recourt customers, and spice up an old brand. Stratten acknowledges, "We can't all be Zappos.com or work somewhere supercool like Google. And I'm glad that we can't, because if we were all the same, we'd all be perfectly ordinary."

The cost of being unawesome to employees and customers is much more than ever before. For example, Stratten advises that it should never take 10 business days to reply to a customer.  Believe it or not, it happens all the time. For this very reason, Stratten dedicates an entire chapter on how to flip off customers in The Book of Business UnAwesome: The Cost of Not Listening, Engaging, or Being Great at What You Do. Readers will also learn from other businesses' mistakes, like viral marketing gone wrong, social media done unsocially, and just hiring the wrong people, for the wrong job, at the wrong time.

Stratten dedicates The Book of Business Awesome to the entrepreneurs, the lone wolves in companies, the people that believe business is built on relationships. While The Book of Business UnAwesome is dedicated to the annoying salespeople, and the marketers who think being offensive is funny and that any press is good press.

Known for his wit and sense of humor, Stratten continues to attract audiences across the globe with his blunt and honest business advice.

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The Book of Business Awesome / The Book of Business UnAwesome (US $24.95)

-and- UnMarketing: Stop Marketing. Start Engaging, Revised and Updated (US $18.95)

Total List Price: US $43.90
Discounted Price: US $32.92 (Save: US $10.98)

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