Waking the Giant: Revitalising the Mature Brand
January 2012, Wrightbooks
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Dr Peter Steidl has lived and worked as a consultant in the UK, Germany, Austria and Australia and counts some 30 Fortune Global 500 companies among his clients. He is currently Partner, Business Planning with Mindshare Australia and serves as Adjunct Professor, Department of Computing and on the board of the Institute for Multi-Sensor Processing & Content Analysis at Curtin University of Technology.