The Public Relations Handbook for Nonprofits: A Comprehensive and Practical GuideISBN: 978-1-118-33607-6
Paperback
336 pages
May 2005, Jossey-Bass
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Public Relations for Nonprofits offers nonprofits a one-stop-shopping reference for all public relations functions.
- Features an Introduction by Naomi Levine, the founding Chair of the Center for Philanthropy and Fundraising at New York University.
- Discusses all the key public relations vehicles, including news releases, press kits, brochures, newsletters, annual reports, direct mail, advertising, the internet, and special events.
- Includes a wealth of examples from successful campaigns.
