The Public Relations Handbook for Nonprofits: A Comprehensive and Practical Guide
May 2005, Jossey-Bass
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Offering a combination of theory and practice, it shows you how to market to your key audiences, both inside and outside of your organization. In addition to helping you understand you target markets and shaping your message for your audience, Feinglass discusses all the key public relations vehicles, including:
- news releases
- press kits
- annual reports
- direct mail
- the internet
- special events
A final chapter walks you step by step through the process of developing your own comprehensive public relations campaign.