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Social Media for School Leaders: A Comprehensive Guide to Getting the Most Out of Facebook, Twitter, and Other Essential Web Tools

ISBN: 978-1-118-34234-3
272 pages
September 2012, Jossey-Bass
Social Media for School Leaders: A Comprehensive Guide to Getting the Most Out of Facebook, Twitter, and Other Essential Web Tools (1118342348) cover image
How to create an effective social media strategy for a school or district


School leaders may be familiar with social media in their own lives, but many still need help in effectively using social media in their professional practice.  In this book, Brian Dixon, an expert in social media in education, offers detailed descriptions of the best online tools available today and provides step-by-step instructions for using them to move a school community from awareness to advocacy and from feedback to collaboration.


  • Offers school leaders everything they need to implement social media throughout their campus and their communities
  • Contains expert advice for creating a sustainable social engagement strategy
  • Features screenshots and examples from schools and individuals who are using social media to the best effect

This important resource can help savvy school leaders shift their leadership strategy from communicating to connecting.

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Preface vii

Introduction 1

1 eNewsletters 9

2 Facebook 19

3 Twitter 39

4 School Website 51

5 Ning 67

6 YouTube 81

7 Online Surveys 95

8 E-Mail 107

9 Classroom Portals 123

10 Student Portfolios 135

11 School Leader’s Blog 145

12 Mobile Devices 165

13 LinkedIn 187

14 Google+ 203

15 Your Online Presence 213

16 Social Media in Practice 223

17 Internet Safety 239

Acknowledgments 249

About the Author 251

Index 253

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Dr. Brian J. Dixon has a doctoral degree in educational technology from San Diego State University and ten years of classroom experience in public, private, and charter schools. As the founding principal and executive director of the Mentorship Academy of Digital Arts, Dr. Dixon uses social media to keep his students, teachers, and school community engaged in the educational process. He blogs at brianjdixon.com.

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"This is causing school leaders to rethink their leadership strategy, moving from simply communicating to truly connecting...." (Examiner.com, October 2012)
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September 17, 2012
Social Media For School Leaders: How to Create an Effective Social Media Strategy or a School or District

For the past decade, social media has been disrupting industries, from music, journalism and even higher education. However, many schools and school leaders have been cautious, fearful of the potential negative outcomes that social media can bring – like live commentary.  But the demand that schools market themselves has reached a fever pitch, whether it’s for government dollars, new students or managing their image in their community.

That’s why SOCIAL MEDIA FOR SCHOOL LEADERS (October 2012, Jossey-Bass) is a must-read for all those in education.  Author and social media expert Brian Dixon addresses many of the concerns associated with social media, and helps leaders bring their schools into the 21st century by showing them how to create an effect social media strategy for their school or district.

He offers detailed descriptions of the best online tools available today and provides step-by-step instructions for using them to move a school community from awareness to advocacy and from feedback to collaboration.  Additionally, he outlines everything school leaders need to implement social media throughout their campus and community.

“I was inspired to write this book because Facebook has been instrumental in helping us strengthen the communication between teachers, students and parents.  I wanted other schools and districts to be able to replicate our successes, and experience the same benefits that we have,” says Dixon.

Just like websites, which eventually became “must have,” every school district will ultimately need to embrace social media and those that will thrive will be the ones using social media to engage their community, and aggressively enhance and protect their reputation. 

SOCIAL MEDIA FOR SCHOOL LEADERS is the resource that’s needed to help school leaders shift their leadership strategy from communicating to directly connecting with their community and to begin to reap all the benefits that social media has to offer.  With a strong social media plan schools can take control of their brand, image and the community and foster a positive public conversation.

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Social Media for School Leaders: A Comprehensive Guide to Getting the Most Out of Facebook, Twitter, and Other Essential Web Tools (US $27.95)

-and- What School Leaders Need to Know About Digital Technologies and Social Media (US $27.95)

Total List Price: US $55.90
Discounted Price: US $41.92 (Save: US $13.98)

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