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Cause for Change: The Why and How of Nonprofit Millennial Engagement

ISBN: 978-1-118-34826-0
240 pages
March 2013, Jossey-Bass
Cause for Change: The Why and How of Nonprofit Millennial Engagement (1118348265) cover image
A nonprofit leader's guide for engaging millennials in all aspects of a nonprofit organization

Written by Millennials about Millennials, Cause for Change examines strategies for engaging Millennials as constituents, volunteers, and donors, and focuses on how organizations can realign themselves to better respond to this group of 80 million strong. At the heart of this research-based guide is the Millennial Development Platform, an action-based rubric developed by the authors and included in each chapter to help organizations create the infrastructure for a long-term millennial engagement strategy.

  • Examines how Millennials communicate, volunteer, take action, influence their peers, and choose to give their time and money
  • Explains how Millennials view their role in the workplace, and how their approach is re-shaping nonprofit culture from within

Cause for Change profiles Millennials who have emerged as dynamic leaders to create and manage movements in their communities.

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List of Figures ix

Foreword: Th e Next “Greatest Generation” xi

Jean Case, CEO, Case Foundation

Preface xv

Acknowledgments xix

About the Authors xxi

O N E The Importance of the Next Generation and Why They Matter to You 1

TWO Developing Your Millennial Engagement Strategy 19

THREE Generation Connected 41

FOUR A Call to Action 67

F I V E Peer Influence 93

S I X The Millennial Donor 115

SEVEN Millennials in the Workplace 139

EIGHT Millennials as Nonprofi t Leaders 165

Conclusion 191

Notes 195

Index 199

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Kari Dunn Saratovsky is principal of KDS Strategies and previously was vice president of social innovation at the Case Foundation.

Derrick Feldmann is CEO of Achieve, a creative campaign and fundraising agency.

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