Creative Execution: What Great Leaders Do to Unleash Bold Thinking and InnovationISBN: 978-1-118-35109-3
Hardcover
272 pages
May 2012, Jossey-Bass
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ACKNOWLEDGEMENTS xiii
INTRODUCTION 1
CHAPTER 1: ALEXANDER AT GAUGAMELA 17
CHAPTER 2: NELSON AT TRAFALGAR 39
CHAPTER 3: YAMAMOTO AT PEARL HARBOR 57
CHAPTER 4: FROM DESERT STORM TO IRAQI FREEDOM 81
CHAPTER 5: CREATIVE EXECUTION MARCHES EAST 111
CHAPTER 6: TOYOTA’S ROAD TO SUPREMACY 127
CHAPTER 7: THE FOUR SEASONS PUTS ON THE RITZ 149
CHAPTER 8: GOOGLE OGLES MICROSOFT 173
CHAPTER 9: CREATIVE EXECUTION IN ACTION 197
CHAPTER 10: BECOMING A CREATIVE EXECUTION LEADER 217
ENDNOTES 231
INDEX 243
ABOUT THE AUTHOR 253
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