Creative Execution: What Great Leaders Do to Unleash Bold Thinking and Innovation
May 2012, Jossey-Bass
Whether it was Alexander the Great or Lord Horatio Nelson, the management team at Toyota or Google, the indisputable alchemy of strategy, execution, and leadership led to each's phenomenal success. With years of experience assessing and developing executive talent, author Eric Beaudan examines the essence of such a dynamic mix, summed up as "Creative Execution," showing how organizations and individuals can attain, or reach for, unheralded levels of success.
Profiling extraordinary leaders and the uncommon leadership tactics that are their hallmark, the book also includes proprietary research and firsthand experiences with clients across the globe, illustrating the principles of Creative Execution in action.
- Details the five elements of Creative Execution, including fostering candid dialogue across the organization, spelling out clear roles and responsibilities, and taking bold action
- Includes proprietary research, assessments, and case studies
With tactics, strategies, and calls to action to help any organization shape and apply the dynamics of Creative Execution, this powerful one-volume manifesto will help any leader get in the trenches, learn firsthand the impact of their decisions, and restore ingenuity, cooperation, and a sense of collective commitment to the workplace.
CHAPTER 1: ALEXANDER AT GAUGAMELA 17
CHAPTER 2: NELSON AT TRAFALGAR 39
CHAPTER 3: YAMAMOTO AT PEARL HARBOR 57
CHAPTER 4: FROM DESERT STORM TO IRAQI FREEDOM 81
CHAPTER 5: CREATIVE EXECUTION MARCHES EAST 111
CHAPTER 6: TOYOTA’S ROAD TO SUPREMACY 127
CHAPTER 7: THE FOUR SEASONS PUTS ON THE RITZ 149
CHAPTER 8: GOOGLE OGLES MICROSOFT 173
CHAPTER 9: CREATIVE EXECUTION IN ACTION 197
CHAPTER 10: BECOMING A CREATIVE EXECUTION LEADER 217
ABOUT THE AUTHOR 253
Eric Beaudan is global Leadership Practice Director and Partner at the Toronto, Canada office of Odgers Berndtson, one of the top executive search firms in the world. He helps assess and develop the leadership potential of executives and top talent using the LeaderFit assessment method he developed for Odgers Berndtson. He grew up in Paris, France, received a Master's from Columbia University, and has contributed articles to newspapers, business journals and international affairs publications.