Store Wars: The Worldwide Battle for Mindspace and Shelfspace, Online and In-store, 2nd EditionISBN: 978-1-118-37406-1
Hardcover
314 pages
September 2012
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Acknowledgements vii
Introduction ix
CHAPTER 1 Shifting of power in the value chain 1
CHAPTER 2 Differences between manufacturers and retailers 23
CHAPTER 3 The fragility of a marketing orientation 37
CHAPTER 4 Retailers and the marketing concept 53
CHAPTER 5 The battlefield for mindspace and shelfspace 69
CHAPTER 6 The battle for mindspace 83
CHAPTER 7 The battle for shelfspace 101
CHAPTER 8 Creating a sustainable retail differential
CHAPTER 9 Private label 139
CHAPTER 10 Trade marketing 165
CHAPTER 11 Internationalisation and emerging markets 193
CHAPTER 12 E-retailing 215
CHAPTER 13 The new order and its challenges 239
Appendix 1: Top private label manufacturers 265
Appendix 2: BRIC market snapshots 269
Index 277
