Start at the End: How Companies Can Grow Bigger and Faster by Reversing Their Business PlanISBN: 978-1-118-37676-8
Hardcover
240 pages
November 2012
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Introduction ix
Chapter 1 The End of Your Business 1
Chapter 2 Confirming the Opportunity 15
Chapter 3 Goals and Milestones 27
Chapter 4 Achieving Your Financial Metric Goals 37
Chapter 5 Achieving Your Business Asset Goals 47
Chapter 6 Systematizing Your Business 57
Chapter 7 How to Out-Market Your Market 73
Chapter 8 Securing and Locking Up Your Customers 89
Chapter 9 Developing Your HR Plan 117
Chapter 10 Documenting Your Strategic Plan 133
Chapter 11 How to Progress Even Faster 145
Chapter 12 Becoming a Better Leader 167
Chapter 13 Multiplier Tactics 187
Conclusion 205
Acknowledgments 209
About the Author 213
Index 215
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