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Start at the End: How Companies Can Grow Bigger and Faster by Reversing Their Business Plan

ISBN: 978-1-118-37676-8
240 pages
November 2012
Start at the End: How Companies Can Grow Bigger and Faster by Reversing Their Business Plan (1118376765) cover image
Re-focus your business plan and achieve the success your business deserves

Business owners, and their teams, often lose their way in the midst of the day-to-day stress of generating sales and profits. Whether your goal is selling millions of your product, expanding operations to a new location, or generating more profits, Start at the End offers a unique approach and action steps for business owners and entrepreneurs to redevelop your business plan and achieve ultimate success. You'll learn how to re-create your long-term vision and then make continuous progress in achieving that vision while continuing to hit your short-term goals. Start at the End offers inspiring stories of other entrepreneurs who have achieved significant success in this area, as well as easy-to-follow exercises and next steps.

  • Shows how to develop a realistic business and financial model based on market data
  • Explains how to identify and pursue new opportunities, raise capital, and build growth strategies

Start at the End gives business owners a chance to take a step back, re-evaluate your business, and redesign your business plan to achieve the success you dreamed of when you first launched your company.

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Introduction ix

Chapter 1 The End of Your Business 1

Chapter 2 Confirming the Opportunity 15

Chapter 3 Goals and Milestones 27

Chapter 4 Achieving Your Financial Metric Goals 37

Chapter 5 Achieving Your Business Asset Goals 47

Chapter 6 Systematizing Your Business 57

Chapter 7 How to Out-Market Your Market 73

Chapter 8 Securing and Locking Up Your Customers 89

Chapter 9 Developing Your HR Plan 117

Chapter 10 Documenting Your Strategic Plan 133

Chapter 11 How to Progress Even Faster 145

Chapter 12 Becoming a Better Leader 167

Chapter 13 Multiplier Tactics 187

Conclusion 205

Acknowledgments 209

About the Author 213

Index 215

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DAVE LAVINSKY is the cofounder of Growthink, a consultancy that helps entrepreneurs and business owners identify and pursue new opportunities, develop new business plans, raise capital, and build growth strategies. Over the past decade, Growthink has helped thousands of companies develop business plans and achieve massive growth. Personally, Dave has guest lectured at top universities, developed more than 100 business plans, and has written hundreds of articles on entrepreneurship, business planning, and raising capital. He is also a successful serial entrepreneur, having started and exited multiple Internet and product-focused ventures.

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October 26, 2012
Time to Reevaluate your Business Plan? Think About Starting at the End

Business owners, and their teams, often lose their way in the midst of the day-to-day stress of generating sales and profits. Suddenly, everyone becomes so focused on short-term goals that the entire organization loses sight of the long-term vision. The solution is to "start at the end." When you know where you want your business to end up, you can reverse engineer your business plan to get you there. With a detailed vision of the end, you and your team will stay focused and energized, always moving toward that ultimate goal.

Whether your goal is to sell your business for millions, multiply your revenues, expand operations to a new location, or generate more profits, Start at the End by Dave Lavinsky offers a unique approach and action steps for business owners and entrepreneurs to redevelop your business plan. You will learn how to re-create your long-term vision, and then make continuous progress to achieve that vision while continuing to hit your short-term goals.

Start at the End offers inspiring stories of other business owners and entrepreneurs who have achieved significant success, as well as easy-to-follow exercises. You'll learn how to:

  • Build a company you can sell for millions of dollars
  • Create vision statements from a customer perspective and from a business perspective that increase your sales and profits
  • Develop a realistic business and financial model based on market data
  • Systematize your business and minimize mistakes
  • Build the strongest marketing system in your industry
  • Increase your conversion rates and the lifetime value of your customers
  • Improve the performance and productivity of your employees

Start at the End gives you a chance to take a step back, reevaluate your business, and redesign your business plan to achieve the success you dreamed of when you first launched your company.

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Start at the End: How Companies Can Grow Bigger and Faster by Reversing Their Business Plan (US $22.95)

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