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Link Out: How to Turn Your Network into a Chain of Lasting Connections

ISBN: 978-1-118-38058-1
192 pages
January 2013
Link Out: How to Turn Your Network into a Chain of Lasting Connections (1118380584) cover image
Proven networking strategies to achieve lifetime professional success

In today's competitive market, the typical ways of communicating don't serve the purpose of building strong, long-term connections. We need to build collaborative relationships that are memorable and influence others to aid in achieving our goals. What is the first step to connecting with the right person? It's not simply passing along a business card or rattling on about yourself, it is listening to what to the other person has to say. Link Out is filled with strategies that can turn strangers into connections that can change your career or business.

  • Explains how to ensure that potential entourage members perceive you positively
  • Offers a tracking process, which enables accountability
  • Teaches how to express visions and goals through your personal brand
  • Helps you to transform brief connections into relationships that produce valuable introductions and referrals

Link Out delivers an entourage of people willing and eager to make introductions, connections, and referrals—propelling one's resume or business to the top of the heap.

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Acknowledgments ix

Introduction 1

1 Everyone Needs an Entourage 15

2 The Foundation for Attracting Your Entourage 29

3 Recruit Your Entourage 43

4 Communication 2.0 67

5 Entourage Etiquette 83

6 Linking Out with Social Media 93

7 Launching or Reigniting Your Career 111

8 Grow Your Business and Your Sales by Linking Out 131

9 Clear the Accountability Hurdle and Grow Your Entourage 145

10 Pay It Forward 157

About the Author 163

Index 165

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LESLIE GROSSMAN is the Chief Connections Officer (CCO) of Cojourneo.com and a leadership consultant and speaker. In 2002, Grossman cofounded, with Andrea March, Women's Leadership Exchange (WLE) as a multimedia communications program with conferences around the country to address the needs of professional women and business owners. Prior to launching Women's Leadership Exchange, Grossman founded and led Communications/Marketing Action, Inc. (CMA), creating public relations and integrated marketing programs for a broad spectrum of industries.

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February 22, 2013
Turn Your Network into a Chain of Lasting Connections

In today's competitive market, the typical ways of communicating don't serve the purpose of building strong, long-term connections that deliver results . Business professionals, graduates or anyone looking to further their career must build collaborative relationships that are memorable and influence others to aid in achieving their goals.

In her new book, Link Out: How to Turn Your Network into a Chain of Lasting Connections (Wiley; January 2013; Hardcover & eBook) Leslie Grossman introduces readers to strategies that can turn strangers into connections that can transform their career or business.

“Today, people want to do business with people they trust. They want to recommend and have a relationship with people they respect,” says Grossman. “We don't build relationships by exchanging business cards and having a three-minute conversation. Regardless of raw talent and intelligence, without other people to nurture, direct, connect and advise us - talent and intelligence alone will stagnate.

Link Out explains how readers can build an entourage of people willing and eager to make introductions, connections, and referrals—propelling one's resume or business to the top of the heap. In addition, Grossman discusses insight such as:

  • How to ensure that potential entourage members perceive the reader positively. It also offers a tracking process for the reader to use, which enables accountability
  • How to transform brief connections into relationships producing valuable introductions and referrals benefitting one’s career and business
  • The solutions to the “No Time to Network” excuse many busy professionals have
  • What women can learn from men - and what men can learn from women about networking
  • Today’s most important communication skill (It’s not what you think)
  • How to get a foot in the door to almost every company

Link Out enables the reader to become leader of their own life to take the steps that will produce their dream job or business. Even better, the strategy provides the keys to a lifetime of mutual support in climbing the ladder of success.

Grossman adds, “Hundreds of thousands of people felt alone and powerless when they lost their jobs or their businesses failed during the recent recession. My goal with this book is to ensure that people in all positions – employees, employers, consultants, business owners, students, or retirees – have the resources available when they need advice, encouragement, introductions or just a push in their work and careers.”

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