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Google+ Marketing For Dummies

ISBN: 978-1-118-38140-3
336 pages
November 2012
Google+ Marketing For Dummies (1118381408) cover image
Organize customers, craft targeted messages, or host Hangouts with Google s social network

Google+ is Google's social network that has the social media world abuzz with excitement. With Google tools like YouTube, Picasa, Blogger, and Picnik being integrated with Google+, marketers will find Google+ is the best way to reach the long-time users of Google s other tools. Google+ expert Jesse Stay shows you how to create and maximize your Google+ presence to connect with your customers.

  • Explains how to sign up for your account and set up your brand profile
  • Shows you how to use Circles, craft targeted messages for the Stream, and add multimedia features to your posts
  • Helps you discover content and the value of the +1 button
  • Shows you how to be mindful of SEO, so that your Google+ brand page can be found
  • Addresses using Google+ to launch a product or promote an event

Confidently enter the exciting new Google+ social neighborhood with Google+ Marketing For Dummies.

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Introduction  1

Part I: Seeing How Google+ Benefits Marketers  7

Chapter 1: A Marketer’s Overview 9

Chapter 2: Getting Started with Google+ 25

Chapter 3: Discovering the “Plus” in Google+ 47

Chapter 4: Embracing the “Google” in Google+ 67

Part II: Fishing Where the Fish Are  83

Chapter 5: Outlining Your Strategy and Your Audience 85

Chapter 6: Building Your Google+ Page Presence and Profile 103

Chapter 7: Building a Search Strategy 125

Chapter 8: Focusing on Real People and Relationships 145

Chapter 9: Utilizing Hangouts to Share Your Brand 157

Part III: Going from Fisher to Fish-Farmer  181

Chapter 10: Advertising with Social Ads 183

Chapter 11: Building Relationships Through Google CRM 199

Chapter 12: Building Website Authority 219

Part IV: Taking Google+ Further  239

Chapter 13: Measuring Google+ Activity 241

Chapter 14: Building Apps on Google+ 257

Part V: The Part of Tens  269

Chapter 15: Ten Ways to Add Value to Your Website Using Google+ 271

Chapter 16: Ten Good Google+ Business Practices281

Chapter 17: Ten Rules for Small-Business Success with Google+ 293

Index  303

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Jesse Stay is a social media technologist, consultant, and developer. Entrepreneur Magazine and Mashable have listed him among the 10 entrepreneurs and 20 developers to follow on Twitter. Jesse is the author of Facebook Application Development For Dummies and Google+ For Dummies, Portable Edition.

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