Do Good Well: Your Guide to Leadership, Action, and Social Innovation
March 2013, Jossey-Bass
The authors present a 12-step process that empowers readers to act on their passions and concerns. This process is organized into three parts: Do What Works, Work Together, and Make It Last. They offer specific guidance for following the process through practical and prescriptive actions such building organizations, joining boards, applying for funding, creating partnerships with organizations that have similar goals, organizing conferences, and publicizing events. The book incorporates accounts of young people in action, and always reinforces the message that social innovation can be a lifestyle, made up of efforts small and large. It is not an all-or nothing proposition, and anyone can affect social change.
Preface: The Spirit of Community vii
About the Authors xv
PART 1 The Vision 11
1 Know Yourself 13
2 Know Your World 28
3 Identify a Problem 46
4 Understand the Problem 57
5 Brainstorm Solutions 67
PART 2 TheMethod 81
Step 1: DO WHAT WORKS 83
6 Design a Systemic Solution 85
7 Build on What Works 94
8 Measure, Evaluate, Improve, Repeat 101
9 Challenge What Works, Innovate, Keep What Works 110
Step 2: WORK TOGETHER 119
10 Balance Strengthening and Starting 121
11 Cultivate Community Ownership 128
12 Foster Team Unity 135
13 Forge Partnerships 140
Step 3: MAKE IT LAST 147
14 Start Small, Then Scale What Works 149
15 Engineer Self-Sustainable Solutions 156
16 Integrate Social Entrepreneurship 165
17 Share What Works 173
18 The Method in Action 179
PART 3 The Tools 197
Step 1: DO WHAT WORKS: Proven Strategies to Increase Your Impact 199
19 What Works in Choosing a Name 200
20 What Works in Writing a Mission Statement 208
21 What Works in Goals and Planning 219
22 What Works in Fundraising 231
23 What Works in Media and Marketing 261
24 What Works in Activism 280
25 What Works in Educational Curricula 299
26 What Works When Running for Office 317
27 Do What’s Right 326
Step 2: WORK TOGETHER: Start and Strengthen Meaningful Relationships 335
28 Find Mentors 336
29 Build a Team 350
30 Optimize Communication 373
31 Create Partnerships 386
32 Organize a Conference 406
33 Serve on a Board 418
34 Develop Community Ownership 429
Step 3: MAKE IT LAST: Add Value and Sustain Success 442
35 Apply Social Entrepreneurship 443
36 Revitalize Your Efforts 456
37 Transition Leadership 469
38 Incorporate as a Business 479
39 Incorporate as a Nonprofit 488
40 Incorporate Reflection 497
41 Make Social Responsibility a Career 506
42 Make Social Responsibility a Lifestyle 520
Nina Vasan is a social entrepreneur. She has been honored
as one of America's Top 10 Youth Volunteers, a Young Adult Winner
of the National Caring Award, a Girl Scouts National Young Woman of
Distinction, and one of Glamour magazine's Top 10 College
Jennifer Przybylo has dedicated her life to service. Her leadership has been recognized by the Prudential Spirit of Community Awards, the United States Senate Youth Program, and the Toyota Community Scholars Program.
—Muhammad Yunus, Nobel Peace Prize Laureate and founder of Grameen Bank
“The book we’ve all been waiting for—brilliant and full of energy, this manual provides the tools and step-by-step instructions to transform anyone into a leader of social change. So hands-on and high-yield that it will never gather dust!”
—Nancy Lublin, CEO, DoSomething.org
“An outstanding leadership guide that empowers young entrepreneurs to be the change and take action today. An essential companion for the classroom, boardroom, and chatroom.”
—Alan Khazei, cofounder of City Year and founder of Be The Change, Inc.
“As a college professor, I see energetic students every day who aspire to ‘change the world.’ Do Good Well fills a critical void by giving these passionate individuals the know-how to lead meaningful action and maximize their impact. A book that is most impressive in both the breadth and depth of topics it covers and the sageness of the advice it provides.”
—Christopher Winship, Diker-Tishman Professor of Sociology, Harvard University
“Do Good Well serves as a catalyst to help those who want to accelerate social change. It is the ‘go-to’ reference on how citizens can make a big impact in their communities and around the world!”
—Sonal Shah, first director of the White House Office of Social Innovation and Civic Participation
“Nina Vasan and Jennifer Przybylo offer a thorough and compelling road map to starting and managing effective, collaborative, and sustainable social ventures. They share advice in a unique voice that combines the encouragement of a coach, the acumen of a CEO, and the honesty of your best friend.”
—Lauren Bush Lauren, cofounder of FEED
“Nina and Jennifer have designed a simple and elegant method to help readers solve problems and pursue their dreams. The ideas and information assembled contain essential insights to encourage, guide, and inspire!”
—Jessica Jackley, cofounder of Kiva.org
“This book is the primer for social innovation. Nina Vasan and Jennifer Przybylo are leading their peers to become the socially responsible, creative generation that the world is waiting for.”
- Muhammad Yunus, Nobel Peace Prize Laureate and Founder of Grameen Bank
Do Good Well
Your Guide to Leadership, Action, and Social Innovation
By Nina Vasan & Jennifer Przybylo
San Francisco, CA – 97% of Millennials say it’s important for them to engage in work that has a positive impact on the world. The message is clear: today’s younger generations deeply value social responsibility; they feel an obligation to “do good” and solve the problems they see everyday on the news and in their communities. Their drive to make an impact has transformed everything from the way teenagers use their spare time, to the classes college students take, to the careers that young adults pursue.
However, many Millennials (and people) struggle with the application and implementation of their idealistic intentions; they want to “do good”, but are not sure how to get started, or how to strengthen and sustain their efforts once they’ve taken flight. That’s why internationally recognized and award-winning young leaders Nina Vasan and Jennifer Przybylo wrote DO GOOD WELL: YOUR GUIDE TO LEADERSHIP, ACTION, AND SOCIAL INNOVATION (Jossey-Bass, March 2013, 576 pages, ISBN: 978-1-118-38294-3, $30.00 / Paperback / also available as an e-book). Already a #1 Amazon Best-Seller, DO GOOD WELL is a groundbreaking leadership guide that provides a comprehensive and concrete roadmap to making a positive and lasting impact.
Sonal Shah, First Director of the White House Office of Social Innovation and Civic Participation, calls the book “a catalyst to help those who want to accelerate social change. It is the ‘go to’ reference on how citizens can make a big impact in their communities and around the world!”
Written with a fresh voice and a dash of humor, DO GOOD WELL offers students and young adults a practical and hands-on way to establish their unique brand of leadership.
Beginning with the knowledge that all impactful change starts from within, the book helps them first figure out who they are and how to best harness their talents and creativity to do good. Next, it provides a 12-part framework for developing solutions that can break through any barriers to change. This process is simplified into three core principles: Do What Works, Work Together, and Make It Last. The final portion of the book gives readers the tools and step-by-step instructions they’ll need to execute their ideas and maximize their impact.
“In our own experiences trying to do a bit of good, we did a few things right, and more than a few things wrong. We looked but could not find a clear roadmap for creating social change, so we employed a trial and error approach. And we weren’t alone – our friends, classmates, and even the groups we most admired were also frustrated by the lack of a how-to guide to action. One of the biggest lessons we’ve learned is that real value comes not from a great idea, but from great execution of that idea. We realized that we had an opportunity to improve the way that people do good, to create an actual process built on evidence and experience. That’s why we wrote this book, to fuel, guide, and maximize the impact readers make.” Vasan said.
DO GOOD WELL captures the entrepreneurial and creative spirit of our time by drawing upon the experiences of today’s most talented young leaders. Incredibly versatile, the book delivers a winning combination of interdisciplinary research, case studies, personal anecdotes, practical advice, worksheets, and reflection questions. It is the comprehensive must-read for anyone motivated to effect meaningful, sustainable change.
“We saw that that there was so much energy behind this ‘do good’ movement, but not enough going on to unite people in this movement and help them work together. We’ve launched dogoodwell.org to create the supportive network needed to sustain young leaders. At the site (www.dogoodwell.org), readers can join the community and benefit from resources including mentors, partners, and funding. It is our hope that Do Good Well empowers readers to harness their idealism and transform it into impact.” Vasan said.
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