Connecting Organizational Silos: Taking Knowledge Flow Management to the Next Level with Social MediaISBN: 978-1-118-38643-9
Hardcover
192 pages
October 2012
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Foreword xi
Preface xiii
Acknowledgments xxi
Chapter 1 Your Organization Is Not “The Web” 1
Terminology and Definitions 1
From Documents to Flows 6
Social Side of Knowledge Flows 7
KFM versus Social Media 10
Case Study 1: The Hub (SAS) 11
Case Study 2: RedNet (Red Ventures) 15
Notes 17
Chapter 2 Why Should You Care about Social Media? 19
Motivations 19
Network Dynamics 24
Breaking Isolation 26
The Super Watercooler 29
Handling the Dynamic Organization 32
Innovation Enablement 33
Notes 36
Chapter 3 Getting Started 37
Inside versus Outside Social Media 37
Differences in the World 39
Laying the Foundation 45
How to Really Get It Off the Ground 50
Launch: Project or Initiative? 55
Technology: Build or Buy 56
Notes 58
Chapter 4 Roles 61
More Than Just Socializing 61
Individuals and Departments 68
Mobilize Your Evangelizers 74
Notes 77
Chapter 5 Driving for Success 79
Get All Stakeholders Involved Early 79
Go Viral 82
Freedom within Borders: The Power of Guidelines 85
Training Portfolio 87
Pulse 91
Executive Participation: Not Just Buy-In 93
Notes 96
Chapter 6 Fighting Barriers 97
Fear of Losing Control 97
Unlearning 100
Dealing with “Stupid” 102
Integration 103
No Time to Post: Portfolio Management 110
Legal Concerns 111
Note 114
Chapter 7 Technology: The Enabler 115
Social or Supporting Social 115
I Want an Internal Facebook 118
The Power of Simplicity 120
Multidimensional Navigation 125
Groups or Communities 130
Notification Management 134
Notes 138
Chapter 8 Social Media Analytics 139
Analyze What Is Going On 139
Social Network Analysis versus Reporting 146
Choosing the Right KPIs 151
Notes 155
Chapter 9 What’s Next 157
Advances in Technology 157
Dealing with Channel Overload 162
More Social or More Technology 164
Interaction Trends 167
Notes 168
Chapter 10 Final Thoughts 171
Appendix A Key Success Factors 175
Appendix B Additional Resources 181
About the Author 183
Index 185
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