Pinfluence: The Complete Guide to Marketing Your Business with Pinterest
This price is valid for United States. Change location to view local pricing and availability.
Other Available Formats: E-book
Pinterest, the newest social media superstar, hit 10 million unique visitors in January 2012, making it the fastest-growing social media site in history. Pinterest users drive more traffic to websites and blogs than LinkedIn, Google+ and YouTube combined. In February 2012, Pinterest shocked the world and bypassed media darling Twitter to become the second most influential social media site in the world in terms of referral traffic.
Pinterest users were not only sending massive amounts of traffic, but visitors from Pinterest were also pulling out their credit cards. A survey from PriceGrabber found that 21 percent of users purchased something they saw on Pinterest. Online commerce site Shopify also reported that buyers from Pinterest spend an average of $80 per order - the highest amount of any social site and twice the average of Facebook buyers.
Beth Hayden has been a social media expert since 2005, teaching entrepreneurs and business owners how to make more money and engage with their clients. She contributed a guest post to CopyBlogger titled 56 Ways to Market Your Business on Pinterest. The post went live on February 14th, 2012 and has been repinned on Pinterest over 9,000 times and retweeted nearly 4,000 times.
Like Pinterest, Hayden’s post caught on like wildfire, which led to the publication of her book, Pinfluence: The Complete Guide to Marketing Your Business with Pinterest. Beth Hayden’s Pinfluence is an essential marketing tool for business owners, marketers, PR representatives, bloggers, nonprofit employees, writers, change makers and anyone who has a message to amplify or mission to share with the world.
Pinfluence hits all the major points for beginners, intermediate and advanced users, including:
- What users can do to get the most out of Pinterest without wasting time
- Why Pinterest should be an important part of any online business strategy
- How to create a powerful Pinterest profile and increase followers
- Ways to build and join conversations with potential and current clients
- What users need to know about Pinterest copyright issues and ethics
Pinterest’s early adopters were overwhelmingly women. Savvy brands like wedding planners, department stores and gourmet food companies discovered that Pinterest was an excellent way to reach this market. But as it grows, Pinterest is quickly expanding beyond this demographic to become a universal marketing powerhouse. Now nonprofits, business-to-business companies, consulting agencies, large companies and local businesses are all benefiting from the power of visual marketing with Pinterest.
Hayden makes a powerful case that Pinterest is the best social media tool for converting followers into customers. “Pinterest is a simple and massively effective tool for moving people from social media engagement to making a purchase - and that’s incredibly important in our noisy online world,” Hayden says. “Businesses have to make decisions about where to spend their social media time - whether they should set up a YouTube channel, beef up their LinkedIn account, hire a Tweeter, or spend time on Facebook. Pinterest provides companies the most bang for their social media buck, and should be the top marketing priority for companies today.”
Pinfluence shows business and nonprofit leaders how to strategically use Pinterest to promote their brand and turn followers into customers. Hayden’s book helps readers successfully navigate the culture, etiquette and informal rules of this exciting new social media landscape
Buy Both and Save 25%!
Pinfluence: The Complete Guide to Marketing Your Business with Pinterest (US $19.95)
Total List Price: US $38.90
Discounted Price: US $29.17 (Save: US $9.73)