Pinfluence: The Complete Guide to Marketing Your Business with PinterestISBN: 978-1-118-39377-2
Paperback
190 pages
July 2012
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Introduction xi
Part One Getting Started
Chapter 1: Why Pinterest? 3
Chapter 2: Where Do You Start? Creating a Powerful Profile 11
Chapter 3: Before You Pin: Who Do You Want to Attract? 23
Chapter 4: The Basics of Pinning: Beautiful Boards and Compelling Pins 35
Chapter 5: Connecting with Pinterest Users: Commenting, Tagging, Liking, and Hashtags 47
Part Two Pinning for Profits
Chapter 6: The Power of Pictures: How to Create Compelling Visual Business Content 57
Chapter 7: Getting Shared: How to Optimize Your Website for Pinners 71
Chapter 8: The Care and Feeding of Pinterest Followers 81
Chapter 9: Twitter, Facebook, and Your Blog: How Pinterest Plays Well with Others 93
Chapter 10: Learning by Watching: Tracking Trends and Monitoring Conversations 105
Part Three Developing Pinfluence
Chapter 11: Expanding Your Reach: How to Use Contests, Discussion Boards, Customer Testimonials, User-Generated Content, and Video Galleries to Get More Followers 119
Chapter 12: Mobile Pinning 135
Chapter 13: Pinterest for Nonprofits, Business-to-Business Companies, and Blog-Based Businesses 147
Chapter 14: The Ethics of Pinterest 161
Conclusion 175
About the Author 177
Acknowledgments 179
Index 181
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Pinfluence: The Complete Guide to Marketing Your Business with Pinterest (US $19.95)
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