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Pinterest Marketing: An Hour a Day

ISBN: 978-1-118-40345-7
336 pages
January 2013
Pinterest Marketing: An Hour a Day (1118403452) cover image

Develop and implement a Pinterest marketing strategy with this step-by-step guide

Pinterest is the fastest-growing social media platform, with more than 80 percent of its users women between the ages of 25 and 54. Learn to reach this desirable market by following the advice in this step-by-step, task-based guide! It explains Pinterest's unique appeal and fundamentals, then shows how to develop a strategic marketing plan, set up an account, curate winning content, find followers, and track and monitor Pinterest traffic. The popular An Hour a Day format uses a detailed how-to approach with case studies, tips, interviews, and more.

  • Learn how craft, implement, measure, and optimize a successful Pinterest marketing plan
  • Explore the factors behind Pinterest's appeal and learn how to develop a plan based on your business's core goals, then implement it and monitor the results
  • Review case studies and interviews with successful Pinterest marketers to use as guidelines for your own campaigns

Pinterest Marketing: An Hour a Day gives you the know-how and the confidence to market your business on today's hottest social media platform.

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Introduction xix

Chapter 1 Understanding Pinterest 1

Chapter 2 Who Uses Pinterest for Marketing and Why? 13

Chapter 3 What Makes Pinterest Valuable? 39

Chapter 4 Week 1: Set Up a Pinterest Account 57

Chapter 5 Week 2: Curating Content with Pinterest 75

Chapter 6 Week 3: Find and Attract Followers 89

Chapter 7 Week 4: Purposely Propagating Pins on Pinterest 107

Chapter 8 Week 5: Track and Monitor Pinterest Traffic 123

Chapter 9 Week 6: Developing a Successful Pinterest Strategy 145

Chapter 10 Week 7: Leveraging Boards for Better Reach 163

Chapter 11 Week 8: Using Pinterest to Attract Traffi c 185

Chapter 12 Week 9: Using Pinterest to Engage with Fans 207

Chapter 13 Week 10: Pinterest Marketing Through Contests 229

Chapter 14 Week 11: Measure and Refine Your Strategy 243

Chapter 15 The Future of Pinterest Marketing 263

Appendix 1: Pinterest Marketing Resources 273

Appendix 2: Pinterest Tips from Top Marketers 277

Index 285

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Jennifer Evans Cario is founder and President of SugarSpun Marketing, a boutique social media agency specializing in sustainable social media strategies, web analytics, and corporate training. She also serves as the Social Media Faculty Chair for Market Motive, a web-based training facility, and as adjunct faculty for Rutgers University's Mini-MBA programs. Jennifer has been in the industry since 1996 and has trained or consulted for a wide range of B2B and B2C companies across the United States and Canada.

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March 15, 2013
Pinterest Marketing: An Hour a Day

Sybex, an imprint of Wiley, announced today the publication of Pinterest Marketing: An Hour a Day (Wiley/Sybex, 978-1-118-40345-7, US $29.99), a step-by-step, task based guide for developing and executing a complete Pinterest marketing strategy. Pinterest, today’s fastest-growing social media site, is an essential new platform for marketers and publicists working to build a brand and drive traffic to their own sites.

 

This comprehensive guide empowers businesses and marketers to craft, implement, measure and optimize a successful Pinterest marketing plan. The first chapters lay an important foundation and explore what factors make Pinterest unique and so appealing. The book then gets readers up to speed on Pinterest's fundamentals, showing readers how to set up an account, curate winning content, find followers and track and monitor Pinterest traffic. Readers then develop a strategic plan based on their core goals and then learn how to do everything from engage followers, attract traffic, market via Pinterest contests and more.

 

"Pinterest isn't just for recipes and weddings anymore," said author Jennifer Evans Cario, "Businesses like Chobani, REI, Etsy, West Elm and Nike are embracing this image driven social sharing network and using it to drive impressive amounts of traffic back to their web sites. The good news is, building a strong Pinterest strategy isn't difficult. This book aims to help marketers and business owners alike better understand how to leverage Pinterest for increased traffic, loyalty and conversions."

 

Written in the popular Sybex “An Hour a Day” format, the book features a detailed, step-by-step, how-to approach and includes numerous case studies, tips, and interviews with successful Pinterest marketers. For any marketing professional looking to gain exposure to Pinterest’s millions of users, Pinterest Marketing: An Hour A Day provides the know-how and confidence to market any business on today's hottest social media platform.

 

Pinterest Marketing: An Hour A Day is now available for purchase online and at retailers nationwide in both print and all e-book formats. For a list of retailers, visit www.wiley.com/buy/9781118403457.

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