The Little Book that Still Saves Your Assets: What The Rich Continue to Do to Stay Wealthy in Up and Down Markets, 2nd Edition
When the first edition of this book appeared it was before the economic crash. This new edition shows how David Darst's particular kind of asset allocation helped his investors during that volatile period. It also contains a discussion of downside and risk tolerance and new self-tests for determining your risk tolerance. And, finally, it reveals how the asset allocation model has changed since 2008. In all of these areas, the author will continue to include new insightful anecdotes like those that peppered the first edition.
- Shows how to tap into the use of asset allocation strategies to protect your investments
- Offers updated information on downside and risk tolerance
- The next step resource from a managing director of Morgan Stanley and the bestselling author David Darst
- Includes a Foreword by Jim Cramer
David Darst reveals how to use asset allocation to increase your portfolio that tap into the investment strategies of the wealthy.
Chapter One What Happened?? What Happened!! 1
Chapter Two We All Do It (Even if We Don’t Realize It) 15
Chapter Three Everyone Needs an Uncle Frank 33
Chapter Four Building Your House 39
Chapter Five Parts of the WholeCombining Dreams into a Plan 55
Chapter Six Two Strategies to Win the Battle for Investment Survival 75
Chapter Seven Do You Know Where You Are Going? 91
Chapter Eight Mix, Don’t Match 105
Chapter Nine Our Minds, Our Selves 119
Chapter Ten The Jockey Matters as Much as the Horse 133
Chapter Eleven Riding Out Storms 149
Chapter Twelve Build Your House on These Rocks 161
Chapter Thirteen Count to Zen 175
Chapter Fourteen Seven Quick Ways to Ruin 185
Chapter Fifteen The Road Less Traveled That You Should Take Right Now 195
Who Are You? (Determining Your Investment Profile) 209
What Do You Think? (Determining Your Investment Outlook) 211
What Works for You? (Determining Your Investment Selection) 213
Don’t Take My Word for It 215
DAVID M. DARST is a Managing Director at Morgan Stanley. He serves as Chief Investment Strategist of the firm's Global Wealth Management Group and is the Chairman of the Asset Allocation Committee. Darst is also the founding president of the Morgan Stanley Investment Group. Prior to joining Morgan Stanley in 1996, he was with Goldman Sachs for over twenty years, where he served as a senior executive in the Equities Division. Darst is often quoted in the New York Times, Wall Street Journal, and Financial Times, among others. He is also a frequent guest on CNBC, Bloomberg, and Fox News. He earned his MBA from Harvard Business School and received a BA in economics from Yale University. Darst is a CFA charterholder.
“The Little Book That Still Saves Your Assets presents a necessary introduction to managing personal investments that would be beneficial to anyone in the financial services industry. . . Everyone who invests money now or ever intends to would benefit from Darst's worthwhile introduction to the most fundamental principle of investing.”ABA Banking Journal
When the crash of 2008 happened, most of us saw the value of our investments crash too. But while the majority of us struggled, the already affluent seemed to weather the storm just fine. How did they do it? The secret lies in two words: asset allocation. No one knows this better than David Darst, one of the world's foremost experts on what it takes to make the most of your money.
Asset allocation isn't just a smart investing strategy; it's the ultimate determinant of success in the markets and it's the proven strategy the wealthy use to survive financial chaos and profit even in down markets. In The Little Book That Still Saves Your Assets, Darst distills his immense knowledge into a gem of a guide that lets you safeguard your money the same way the rich do. Based on a lifetime of clear thinking and innovative research borne out of decades of real-world experience, this book presents the art and science of asset allocation in a crisp, down-to-earth fashion. It's like having your own money manager to guide you through tough economic times.
Darst describes the practical principles behind the process of managing your money in today's challenging investment climate and stresses the substantial investment returns that the right mix of stocks, bonds, cash, gold, real estate, commodities, and other assets can bring to your portfolio. He also explains how to adjust your asset allocation model for today's post-crash market and determine the amount of risk your portfolio can tolerate.
Positioning your portfolio for optimal long-term performance is the key to a secure future. Now, you can use the same strategies that professional wealth managers use. With The Little Book That Still Saves Your Assets as your guide, Darst puts you on a path that will help you maximize your returns and achieve your life goals. Whether you do it on your own or with the help of a trusted advisor, you need to understand the ins and outs of asset allocation, and this book will help you learn what the wealthy have long known—that 80 percent of investment returns are found to come from correct asset allocation.
Wealthy individuals and financial institutions use the asset allocation strategies outlined by David Darst to protect and grow their assets in any market. Let The Little Book That Still Saves Your Assets show you how to do it too.
The Little Book that Still Saves Your Assets: What The Rich Continue to Do to Stay Wealthy in Up and Down Markets, 2nd Edition (US $22.95)
-and- The Little Book of Trading: Trend Following Strategy for Big Winnings (US $22.95)
Total List Price: US $45.90
Discounted Price: US $34.42 (Save: US $11.48)