The Two Minute Drill: Lessons for Rapid Organizational Improvement from America's Greatest GameISBN: 978-1-118-43116-0
Paperback
288 pages
September 2007, Jossey-Bass
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Foreword xi
Marvin Lewis
Prologue: Speed and Execution Are the Keys to Success 1
1 The Two-Minute Drill Mind-Set: Eight Winning Principles Business Leaders Can Learn from the Great Game of Football 15
Football Example: UT vs. Pitt, 2003
Business Example: Problems with Six Sigma
2 You Are the Quarterback: Leading Your Organization to Improve 39
Football Example: Broncos vs. Browns, 1987
Business Example: Poor leadership at a distribution center
3 Know the Score and Defi ne Winning: How Is Your Organization Really Performing, and What Do You Really Want to Achieve? 67
Football Example: USC vs. Notre Dame, 2005
Business Example: Improving new product delivery time and quality
4 Create Your Scouting Report and Game-Day Match-Ups: Identify Potential Opponents to Change 91
Football Example: Dolphins vs. Jets, 1994
Business Example: Improving a company's price-quoting system
5 Create an Extreme Focus and a Sense of Urgency: A Plan for Implementing Rapid Change 113
Football Example: Patriots vs. Panthers, 2004 Super Bowl
Business Example: Natural gas shortage crisis
6 Develop Your Winning Two-Minute Drill Package: Get the Right Players on the Field and Take Ownership of the Plan 135
Football Example: 49ers vs. Bengals, 1989 Super Bowl
Business Example: TMS Engineering
7 Snap the Ball and Execute the Right Plays: Execution Is Critical to Improvement 161
Football Example: Titans vs. Rams, 2000 Super Bowl
Business Example: CTSK Industries’ cost-cutting measures
8 Close Out the Game, Then Celebrate: Don't Reward "Victory" Until You See Truly Lasting Success 191
Football Example: Kentucky vs. LSU, 2002
Business Example: Kingswood Valley Healthcare
9 Conduct a Postgame Press Conference and Analysis: Review Your Successes So That You and Others Can Do Even Better in the Future 215
Football Example: Indianapolis Colt postgame press conference (after playing New York Jets), 2006
Business Example: Tri-X Corporation
Epilogue: Winning Is Better Than Losing 239
Endnotes 251
Acknowledgments 255
About the Authors 257
Index 261
