The Athena Doctrine: How Women (and the Men Who Think Like Them) Will Rule the Future
April 2013, Jossey-Bass
How feminine values can solve our toughest problems and build a more prosperous future
Among 64,000 people surveyed in thirteen nations, two thirds feel the world would be a better place if men thought more like women. This marks a global trend away from the winner-takes-all, masculine approach to getting things done. Drawing from interviews at innovative organizations in eighteen nations and at Fortune 500 boardrooms, the authors reveal how men and women alike are recognizing significant value in traits commonly associated with women, such as nurturing, cooperation, communication, and sharing. The Athena Doctrine shows why femininity is the operating system of 21st century prosperity.
- Advocates a new way to solve today's toughest problems in business, education, government, and more
- Based on a landmark survey and results from Young & Rubicam's respected Brand Asset Valuator's global survey, as well as on-the-ground interviews in 18 countries
- From acclaimed social theorist, consumer expert, and bestselling author, John Gerzema, and award-winning author, Michael D'Antonio
Brought to life through real world examples and backed by rigorous data,The Athena Doctrine shows how feminine traits are ascending—and bringing success to people and organizations around the world. By nurturing, listening, collaborating and sharing, women and men are solving problems, finding profits, and redefining success in every realm.
Introduction: The Athena Doctrine 1
1 Great Britain 27
2 Iceland 55
3 Israel 77
4 Japan 103
5 Colombia and Peru 127
6 Kenya 149
7 India 169
8 China 189
9 Sweden, Germany, and Belgium 213
10 Bhutan 237
Conclusion: The Age of Athena 255
More Information 269
About the Authors 287
John Gerzema is a pioneer in using data to identify social change and help companies adapt to new trends and demands. He is a bestselling author, speaker, and consultant. His books The Brand Bubble and Spend Shift have appeared on numerous "best of" lists, and his TED talks have been seen by hundreds of thousands of people.
Michael D'Antonio is the author and coauthor of many books, including Spend Shift. He won the Pulitzer Prize with writers at Newsday and the Alicia Patterson Fellowship.
“Captivating... a fascinating case study of human nature,
this book provides insight into future world leaders.”
"With a wealth of data and even richer stories from around the
world, The Athena Doctrine offers convincing proof that the
future requires us to embrace traits and values traditionally
linked to women. Leave it to two fathers of daughters to show us
how men and women alike are using empathy and collaboration to
solve problems big and small. If you care about leadership,
creativity, and the world of tomorrow, you must read this
—Arianna Huffington, president and editor-in-chief, The Huffington Post
"The Athena Doctrine is a powerful book. Extraordinary
research. Great story telling. A message both timely and of
—Tom Peters, leadership guru and bestselling author, In Search of Excellence
"Goddess of both craft and wisdom, patron of Odysseus, and
inspiration for legions of smart girls, Athena is an icon for our
times. The Athena Doctrine offers a gender-neutral approach
to embracing a set of values that underpin a new generation of
innovation based on connection and creativity. It is an optimistic
and energizing book."
—Anne-Marie Slaughter, professor of politics and international affairs, Princeton University; former director of policy planning, U.S. Department of State
"The Athena Doctrine offers more than ample evidence of
the rebalance needed in global leadership. Painstakingly researched
and documented, with interviews of amazing people all over the
world, the ideas in this book will influence the leaders of
tomorrow and, more importantly, make the case for more women
—Pat Mitchell, president and CEO, the Paley Center for Media; curator, TEDxWomen
“Rich in data and stories from around the world, this
fresh analysis will certainly provoke healthy debate in the
workplace and hopefully smash through a few glass
—Tina Brown, Editor-in-Chief, Daily Beast and Newsweek
“…this is a book for everyone, and I have no doubt that your life and your work will be enriched by reading it.”
—Jack Covert, 800-CEORead
In THE ATHENA DOCTRINE: How Women (and the Men Who Think Like Them) Will Rule The Future (April 16, 2013; Jossey-Bass), bestselling author John Gerzema and Pulitzer Prize winning journalist Michael D’Antonio explore today’s astonishing rise of feminine values in businesses, governments, and community organizations.
Armed with the results of their landmark survey, a team led by Gerzema and D’Antonio traveled to 13 countries, from Iceland to Peru to Bhutan. The authors uncovered remarkable examples of women and men redefining success and solutions in every realm, with “feminine” values like empathy, communication, patience, collaboration, and shared prosperity.
These stories bring the authors’ extensive data to life:
- In Jerusalem, the 89 year-old president of Israel, Shimon Peres, has begun a global campaign to create leaders who are “servants.”
- In Reykjavik, a new government recovering from financial scandal crowd-sources its new constitution by listening, inclusion and building consensus with citizens.
- In Berlin, a Harvard-trained virologist, frustrated with egos in medicine, starts a social network for Scientists – ResearchGate – which has 2 million members in 200 countries.
What do all of these visionaries have in common? They represent a world-wide swing in favor of softer, kinder leadership, and their success heralds the end of the winner-takes-all masculine way of getting things done.
The stage was set for this revolution by financial calamity, political gridlock, intractable wars and worsening social problems, which occurred under the rule of men. In response, commerce and community have become governed by compassion and empathy.