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Learning Social Media Marketing: A Video Introduction

ISBN: 978-1-118-46606-3
November 2012
Learning Social Media Marketing: A Video Introduction (1118466063) cover image


Learn the essentials of social media marketing with this 8-hour, self-paced video training software

Social media marketing is an essential tool for today's businesses. This economical, professionally produced video course will help you quickly grasp essential concepts and employ the latest social media marketing tactics, preparing you to take advantage of the newest techniques. Eight hours of focused instruction cover the various platforms available, how to craft a campaign and build social networks, advice on leveraging different types of content, tips on monitoring conversations, and how to measure the results of your efforts.

  • Features an easy-to-use interface with custom bookmarks and downloadable tutorial files
  • Provides hands-on exercises that help you understand the concepts and gain confidence
  • Covers the different platforms, crafting the campaign, building social networks, leveraging content, monitoring conversations, and measuring results
  • Videos can be viewed on a PC or laptop, a smartphone, and a tablet
  • Includes access to a streaming version of the videos that you can view from any computer with an internet connection

Learning Social Media Marketing: A Video Introduction is an efficient, cost-effective way to learn about the hottest topic in marketing and start putting social media to work for you.

System Requirements:

  • Display resolution of 1024x768 or higher
  • Pentium 4, 2.6GHz or higher, or Apple Mac G5
  • 512MB RAM


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Table of Contents

Chapter 1: Introduction to Social Media Marketing

Chapter 2: Operations and Marketing: The New Partnership

Chapter 3: Social Media and Outreach

Chapter 4: Social Content

Chapter 5: Social Platforms

Chapter 6: Social Interactions

Chapter 7: Social Business

Chapter 8: Engagement and Advocacy

Chapter 9: Building a Cross-Functional Team

Chapter 10: Who Is Your Target?

Chapter 11: Social Analytics

Chapter 12: Writing Your Plan


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Author Information

Dave Evans is VP of social strategy at Social Dynamx, a software firm delivering scalable social technology for customer care. Dave has worked with global brands, including Dell India, Pepsico, DISH, and Time Warner Cable. He is a ClickZ columnist and has served on advisory boards for ad:tech and the Word of Mouth Marketing Association. video2brain has been helping people upgrade their skills with world-class video training for over 10 years.

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Do you think you've discovered an error in this book? Please check the list of errata below to see if we've already addressed the error. If not, please submit the error via our Errata Form. We will attempt to verify your error; if you're right, we will post a correction below.

ChapterPageDetailsDatePrint Run
3, 11 Several links open the wrong videos
The link for 3.2 "Microblogs and Advocacy" opens 3.5 "Fishing Where the Fish Are"
The link for 3.3 "Being Social" opens 3.2 "Microblogs and Advocacy"
The link for 3.4 "Social Media Press Releases" opens 3.3 "Being Social"
The link for 3.5 "Fishing Where the Fish Are" opens 3.4 "Social Media Press Releases"
The links for 11.2 and 11.3 are reversed, so that the link for 11.2 "Social Measurements and Data" opens 11.3 "Using Social Listeners" and vice versa.
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Press Release

December 18, 2012
Learning Social Media Marketing

A video introduction trailer from Video2Brain, with Dave Evans narrating what will be covered in Learning Social Media Marketing: A Video Introduction

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