The Complete Social Media Community Manager's Guide: Essential Tools and Tactics for Business SuccessISBN: 978-1-118-46685-8
Paperback
336 pages
January 2013
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Introduction xxi
Chapter 1 The Social Media Community Manager's Role 1
Chapter 2 Timeless Tenets of Non-Gratuitous Social Behavior 35
Chapter 3 Hit the Ground Running! 77
Chapter 4 Content, Reputation, and Hardcore Listening Hacks 141
Chapter 5 Finding Themed Conversations: The Superior CM's Edge 175
Chapter 6 Dominate with Paid Organic Amplifi cation 207
Chapter 7 Community Crisis Management 231
Chapter 8 Measuring Success! State-of-the-Art Social Metrics 255
Appendix A Social Media Community Manager Job Description 281
Appendix B The Big List of Community Management Tools and Analytics 289
Appendix C 72 Must-Follow Online Marketing Geniuses 297
Index 301
