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I Have a Strategy (No, You Don't): The Illustrated Guide to Strategy

ISBN: 978-1-118-48420-3
240 pages
February 2013, Jossey-Bass
I Have a Strategy (No, You Don


A smart and witty take on strategy . . . an essential business topic

Every day, millions of professionals around the world discuss strategy, and they assume that everyone else in the room defines "strategy" the same way. But they don't. Howell J. Malham Jr. has created a simply designed and illustrated book that goes straight to the heart of the issue. Through the largely facetious dialog of two line drawn colorful characters, this clever, irreverent book seeks to get everyone in the room on the same page using the same definitions for the same words. This is a crucial first step to any business proposition, yet it is often the most overlooked.

  • An open and visual book that defines the most over-used (and least understood) business term: strategy
  • Author is the co-founder of Insight Labs
  • Produced in a wry style, this book offers a witty, inventive take on a common business problem

At a time when business in general is groping in the dark for new solutions to persistent problems, this book is a breath of fresh air, reminding readers that they have to build a foundation before they can scale the walls.

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Table of Contents

Foreword xi

Acknowledgments xiii

I Have a Strategy (No You Don’t) 1

Principal Sources 213

The Author 215

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Author Information

Howell J. Malham Jr. is cofounder and director of Insight Labs, a humanitarian foundation that convenes the smartest, most influential people to tackle the world's toughest problems. Most recently, he worked with NASA, Harvard Medical School, Starbucks, United States Holocaust Memorial Museum, and TED. He is a writer for some of the nation's leading newspapers and a former brand strategist.

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Press Release

February 13, 2013
I Have a Strategy (No You Don’t): The Illustrated Guide to Strategy

EVERYONE knows what strategy is. 

                    According to Howell J. Malham Jr., THAT’S the problem…



 It’s one of the most overused and least understood words in business.  

The marketplace is inundated with strategists who don’t fully understand “strategy” designing strategies for people who don’t know what “strategy” means.

This is a problem, according to Howell J. Malham Jr. A big one. And it’s why so many “strategies” are doomed from the start.  

With verve, wit and plenty of plain-spoken wisdom, Malham calls out the embarrassing, often costly reality that the emperor has no clothes in I Have a Strategy (No You Don’t): The Illustrated Guide to Strategy. (Jossey-Bass; $22.95; February 2013, 978-1-118-48420-3).  Co-founder of Insight Labs and “recovering” brand strategist, Malham eschews the usual, textbook business speak—what he calls the “language of obfuscation”—and defines and explains the elements that comprise a successful strategy.

Clearly. Concisely. And no obfuscation.

I Have a Strategy (No You Don’t) is packed with insights, anda range of examples from Clausewitz and Napoleon to U.S. foreign policy, Soviet Communism, the epic battle between Boeing and Airbus, and crowdsourcing. Further, Malham fully appreciates how globalization has changed the game…and how our thinking about strategy needs to change with it.

It’s a smart, clever and desperately needed book.  

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