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Master Presenter: Lessons from the World's Top Experts on Becoming a More Influential Speaker

ISBN: 978-1-118-48588-0
304 pages
July 2013, Pfeiffer
Master Presenter: Lessons from the World

Description

For anyone who wants to become a more persuasive and tech-savvy presenter, Master Presenter offers an accessible collection of the best tips, tactics, and hard-won lessons from top presentation skill coaches who write for PresentationXpert newsletter. Designed to be a hands-on resource, the book includes advice drawn from real-world, time-starved businesspeople who create compelling presentations that get results.

Now, you too can tap into the power of the little-used, but valuable features of PowerPoint® that can save time or enhance slide design and make your presentation stand out in a crowd. This groundbreaking book also includes practical advice on getting the most from mobile devices to enhance presentations and shows how to apply social media tools like Twitter to aid in delivering compelling messages. Learn how web conferencing can be used not only to reduce travel costs, but to deliver more effective informational, training or motivational presentations across time zones.

In addition to putting the spotlight on the high-tech, Master Presenter contains valuable information on the critical low-tech presentation skills. Contributors show how to best use your voice, hands, and body and what it takes to move your listeners to take action when making a well-prepared pitch. And even if you are inexperienced, you can use the book's techniques to become a great storyteller that will win over audiences and help earn you a reputation as a master presenter.

Praise for Master Presenter

"Master Presenter arms you with the method and magic to present with poise and power. David Zielinski has assembled the best and brightest mentors to teach greatness in business presenting."
—Chip R. Bell, author of Managers as Mentors

"Master Presenter is the most comprehensive collection of useful articles I've ever seen in one place. After reading more than 200 books on public speaking in my lifetime and teaching the subject in eight countries, I can easily recommend this book for beginners and seasoned speakers. Great tips on PowerPoint®, for example, with dozens of articles and illustrations on all aspects of speaking by leaders in the field."
—Michael Buschmohle, president, Applause Associates

"As a 30-year veteran of presenting and a certified professional facilitator, I found myself reading through this book's articles and still gaining new insights into things I can do to improve my presentations. I was impressed by the perspectives shared by this top-notch team of experts. This is one of the few books I would strongly recommend to my network of customers, who are purchasers of facilitation and engagement tools."
—Dr. Scott Simmerman, managing partner, Performance Management Company

"I make presentations for a living and I've been doing it for a long time, but I'm keeping a copy of this book within reach on my desk at all times. I could have used it when I was starting out, but I also have learned enough over the years to recognize how valuable this book will be as an ongoing and wide-ranging resource for telling compelling stories."
—Brian McDermott, co-author of Leading Innovation and Time Out for Leaders

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Table of Contents

Foreword xi

Acknowledgements xv

Introduction 1

1. Creating the Presentation Blueprint 9

Presenting with Impact: How to Craft a Memorable Message, by Dianna Booher 10

Six Tips for Creating Powerful Presentation Scripts, by Tom Mucciolo 16

Use Unexpected Openers to Capture Audience Interest, by David Green 20

Shining a Light on Urban Myths of Presenting, by Jim Endicott 26

Three Steps to Help Your Data Stand Out and Be Remembered, by Mike Parkinson 30

Seven Tips for Powerful Sit-Down Presentations, by Dianna Booher 35

Six Big Don’ts for Ending Your Presentation, by Ben Decker 38

2. What’s in It for Them? Developing Audience-Centric Messages 41

The Delicate Art of Presenting to the CEO, by Sue Hershkowitz-Coore 42

Are Your Key Takeaways a Needle in a Haystack? by Jim Endicott 44

Shift Focus from Your Data to Your Audience, by Dave Paradi 47

Use Menus to Create Audience-Centered Presentations, by Ellen Finkelstein 49

How to Use Analogies in Presentations, by Scott Schwertly 56

Leadership Communication Asks More of Us, by Jim Endicott 59

Good Audience Interactivity as Part of Your Style, by Dianna Booher 63

Calculating the Real Cost of Poor Presentations, by Dave Paradi 68

3. Perfect Practice: Maximizing Your Rehearsal Time 73

Eight Guidelines for Perfect Presentation Practice, by Marjorie Brody 74

Seven Secrets to Psych Yourself Out of Pre-Presentation Jitters, by Dianna Booher 77

Is it Practice . . . or Rehearsal? by David Zielinski 82

Repetitions and Reputations, by Jim Endicott 85

Secrets to Practicing Your Presentation When You Have No Time, by Michelle Mazur 87

4. Tapping PowerPoint’s Hidden Potential 91

Cultivating a Healthy Relationship with Your Slides, by Nancy Duarte 92

PowerPoint Slide Design for the Artistically Challenged, by Ellen Finkelstein 97

Take the “Three-Word Challenge” to Test Your Bullet-Point Strength, by Rick Altman 107

The Power of Hiding Slides in PowerPoint, by Robert Lane 112

The Lunacy of the Leave Behind, by Rick Altman 121

Honoring Online Copyright: One Picture Can Be Worth 1,000 Headaches, by John Billington 129

How to Create a Slide Master (or Two) in PowerPoint, by Ellen Finkelstein 132

The Most Valuable PowerPoint Feature You’re Not Using, by Rick Altman 134

Stand Out by Using Visual Alternatives to PowerPoint, by Angela DeFinis 139

5. Graphics Design for the Non-Graphics Professional 143

Create Simpler, More Easily Understood Charts and Graphs, by Geetesh Bajaj 143

Four Ways to Transform Disorganized Graphics into Influential Art, by Mike Parkinson 148

How to Insert SmartArt Graphics in PowerPoint, by Geetesh Bajaj 153

Use Excel More Effectively in PowerPoint, by Dave Paradi 158

Working with Graphs Created Outside of PowerPoint, by Dave Paradi 163

Presenting Financial Data: Put Your Numbers on a Diet, by Dave Paradi 165

6. Mastering New Presentation Media: Webinars, Mobile Presenting, and Social Media 169

Presenting with Your iPad: First Questions First, by Geetesh Bajaj 170

Struggling with Web-Based Presentations? Try These Tips, by Dave Paradi 174

Is Twitter a Presenter’s Dream Come True . . . or a Nightmare? by Cliff Atkinson 177

Consider Alternatives to Using Video in Web Presentations, by Dave Paradi 180

How to Post Your Presentation as a Video to YouTube, by Ellen Finkelstein 182

7. The Art of Persuasion: How Influence Really Happens During Presentations 185

Facts Just Aren’t What They Used to Be, by Jim Endicott 186

Presenting to Persuade, by Dianna Booher 188

Hallways of Influence: Mastering the Art of Impromptu Presentations, by Patricia Fripp 193

Audience Trust: It’s Yours to Lose, by Greg Owen-Boger 196

8. Winning the Pitch: Delivering Effective Sales Presentations 197

The Twelve Biggest Mistakes Salespeople Make in Presentations, by Patricia Fripp 198

How to Customize Generic PowerPoint Slides for Sales Prospects, by Dave Paradi 205

Six Ways to Boost Results from Team Sales Presentations, by Steve Mandel 208

Getting Proposal Graphics Right the First Time, by Mike Parkinson 213

Bringing Out the Actor Within, by David Zielinski 219

We Are Programmed to Forget . . . and How It Impacts Sales Demos, by Peter Cohan 222

9. The Power of Story: Honing Your Storytelling Skills 227

The First Five Slides: Unlocking the Story Buried in Your Presentation, by Cliff Atkinson 228

Why Some Stories Work and Others Fall Flat, by Doug Stevenson 232

Presentation Tales: It’s About the Story, Not the Storyteller, by Jim Endicott 236

10. Tuning the Speaking Instruments: Body Language, Vocal Techniques, and Eye Contact 241

Ah, Um, Er . . . How to Eliminate Your Speaking Tics, by Lisa B. Marshall 242

Three Lessons You Can Learn from Your TV Weatherperson, by Jim Endicott 245

The Power of One-on-One Eye Contact, by T.J. Walker 247

Use These Vocal Techniques to Set Yourself Apart, by Tom Mucciolo and Leila Jahangiri 249

11. Disaster Recovery: Managing Challenging Presentation Situations 255

Ace the Q&A by Using the VIPP Process, by Marjorie Brody 256

What to Do When You’re Losing Your Audience, by Olivia Mitchell 258

How to Recover When You Lose Your Train of Thought, by Jeremey Donovan 261

About the Editor 265

Index 267

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Author Information

David Zielinski is editor of PresentationXpert, (www.presentationxpert.com), the premier monthly e-newsletter dedicated to sharing the best, most relevant information about designing and delivering face-to-face and online presentations.

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