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Retail Marketing and Branding: A Definitive Guide to Maximizing ROI, 2nd Edition

Jesko Perrey, Dennis Spillecke
ISBN: 978-1-118-48952-9
Hardcover
398 pages
January 2013
US $55.00 Add to Cart

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Retail Marketing and Branding: A Definitive Guide to Maximizing ROI, 2nd Edition (1118489527) cover image
Other Available Formats: E-book

Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization.

The second edition of Retail Marketing and Branding includes the following updates:

* New and updated case examples

* Updated figures and examples throughout

* New interviewers with recent experiences

* Additional chapters