The New ebay: The Official Guide to Buying, Selling, Running a Profitable Business
August 2013, Wrightbooks
Written by an eBay insider with more than ten years of experience with the company, The New eBay guides you through the very basics to the more complicated—from a brief history of eBay itself to simple site navigation to every complexity of buying and selling. Whether you just want to earn a few dollars on the side or turn your hobby into a full-time business, this book explains it all.
Written in clear, user-friendly language backed by simple step-by-step instructions and helpful screen grabs from the site, the book covers everything first-timers need to know and all the secrets experienced sellers wish they knew.
- The first complete official guide for eBay Australia written by a company insider
- Covers such topics as finding items and bidding on them, pricing and listing items for sale, accepting payments, tracking sales, logistics, customer service, and more
Perfect for every eBay user, from part-timers to serious sellers who want to build a profitable business, The New eBay is the ideal guide for anyone who wants to get the most out of the world's most popular shopping and selling site.
About the author vii
Part I : Getting started 1
1 eBay basics 3
Part II : Finding and buying products 19
2 Searching for products 21
3 The search results page 31
4 Browsing for products 37
5 The View item page 41
6 Bidding on and buying products 51
7 Paying for an item 59
8 Keeping track of purchases in My eBay 69
9 Troubleshooting purchases 75
Buying TOP 10 79
Part III : Selling a product (Basic selling) 81
10 An introduction to selling 83
11 Registering as an eBay seller 85
12 Listing an item for sale 87
13 Keeping track of listings using My eBay 111
14 Accepting payments 119
15 Postage and handling tips 123
16 Customer service 127
17 eBay’s selling fees 129
18 Troubleshooting for eBay sellers 131
Basic selling TOP 10 134
Part IV : Planning your pro table eBay business (Advanced selling part I) 135
19 The foundations of a profi table business 139
20 Researching products, competitors and customers 143
21 Sourcing products to sell 147
22 Budgeting for profi t 153
23 Setting up your business operations 157
24 Your eBay brand 163
25 Listing your products and managing inventory 167
26 Best match — visibility in eBay search 191
27 Opening a store and marketing options 197
28 eBay and PayPal fees 209
Planning a business TOP 10 216
Part V : Running a successful eBay business (Advanced selling part II) 219
29 Managing sales and customers 221
30 Accepting and tracking payments 237
31 Shipping and packaging 243
32 Reporting 253
33 Troubleshooting for eBay businesses 257
Running a business TOP 10 261
Appendix: Creating a complete business plan 265
Todd Alexander has been working for eBay for over 10 years and is currently the Director of Onsite Search. Through his workshops and his best-selling pocket guides, he has trained tens of thousands of people throughout the AsiaPacific region to get the most out of eBay.
The only comprehensive, official Australian guide to discovering the eBay revolution
Most people still think of eBay as an online auction site for second hand goods, but today, more than 80 per cent of the items sold on the site are new, with most of these items being sold at fixed price (not auction) by medium to large businesses. In 2012, eBay globally launched “the new eBay” – taking the company to its vision of connected commerce with a fresh, updated and personalised shopping experience. Here is the first guide available globally that helps consumers drive their buying and selling success.
Over the last 10 years eBay has become Australia’s largest online marketplace which attracts a staggering 7.3 million unique visitors every single month and with Australians spending $30 billion online per year, eBay has proven itself to be Australia’s favourite platform for buying and selling. More local small and medium sized businesses are tapping into eBay as a complementary channel and for the first time a book helps consumers access eBay via mobile devices.
The New eBay by Todd Alexander is the first complete Australian official guide to buying and selling on eBay. This fully endorsed comprehensive full-colour book shows consumers and businesses the best ways to buy and sell, as well as how to plan for a profitable future. For existing companies, this book is packed with tips for online success. Written by leading eBay expert with over 10 years’ experience with the company, Todd Alexander is passionate about helping all Australians tap into the platform now synonymous with successful commerce.
“It’s never been a more exciting time for businesses and consumers to revisit eBay as the platform to connect. With its global leadership in mobile and its astounding volume of buyers and sellers, all businesses need to consider how best to incorporate an eBay solution as part of a profitable long-term strategy,” says author Todd Alexander.
Written in clear, user-friendly language backed by simple step-by-step instructions and helpful screen grabs from the site in full colour, The New eBay covers everything first-timers need to know and all the secrets experienced sellers wish they knew, including topics such as:
- Finding the best deals on items and how to buy them
- Operating an eBay store and how to get the best price for your items (including a comprehensive business plan template)
- How to take advantage of eBay mobile commerce
And much more!