Rough Diamonds: The Four Traits of Successful Breakout Firms in BRIC Countries
May 2013, Jossey-Bass
"Rough diamonds" are the best performing firms in the BRIC (Brazil-Russia-India-China) countries. These firms compare favorably with the top 500 firms and the top 25 manufacturing firms in their countries and comparable firms worldwide, exceeding them profit margins and return on assets over an extended time period. This book outlines who these firms are and explains their exemplary performance through the Four Cs for Sustaining High Performance: Capitalizing on late development; Creating Market Inclusive Niches; Crafting Operational Excellence; and Cultivating Profitable Growth.
- Offers a description of the four major traits that high performance companies in Brazil, Russia, India and China have in common
- Contains company profiles from BRIC countries that have proved to be successful
- Written Sam Park the president at Skolkovo-Ernst & Young for Emerging Market Studies and Chair Professor of Strategy at Moscow School of Management Skolkovo
This important resource outlines the four traits of the best performing, but least known, breakout firms in BRIC countries.
1 AN OVERVIEW 1
2 THE FOUR Cs OF HIGH PERFORMANCE 21
3 CAPITALIZING ON LATE DEVELOPMENT 31
4 CREATING INCLUSIVE MARKET SEGMENTS AND NICHES 47
5 CRAFTING OPERATIONAL EXCELLENCE 65
6 CULTIVATING PROFITABLE GROWTH 87
7 HOW ROUGH DIAMONDS AVOID THE GROWTH FETISH 109
8 HYPERGROWTH: CAN IT BE SUSTAINED? 133
9 NATIONAL DIFFERENCES: A TALE OF FOUR COUNTRIES 149
10 RESPONDING TO ROUGH DIAMONDS: IMPLICATIONS AND RECOMMENDATIONS 167
Appendix: Methodology 181
The Authors 205
Seung Ho Park is executive director at Skolkovo Business School–Ernst & Young Institute for Emerging Market Studies (IEMS) and Chair Professor of Strategy at Moscow School of Management SKOLKOVO. He was the founding president of Samsung Economic Research Institute in China and the BAT Chair Professor at the China Europe International Business School.
Nan Zhou is research fellow at IEMS and assistant professor at Moscow School of Management SKOLKOVO.
Gerardo R. Ungson is the Y. F. Chang Endowed Chair Professor of International Business at the College of Business, San Francisco State University, and a Non-Resident Senior Research Fellow at IEMS.