Hooked: How Leaders Connect, Engage and Inspire with Storytelling
September 2013, Wrightbooks
In today's hyper-competitive business environment, leaders who can engage and inspire their teams and organisations have a distinct advantage. Using the art of effective storytelling, leaders can defeat information overload to inspire the emotion and effort needed to adopt new strategies, attract new clients, or win new business.
Dry facts and data fade from memory over time, but an engaging story is difficult to forget. In Hooked, communication and business storytelling experts Gabrielle Dolan and Yamini Naidu use real-world examples and proven, effective techniques to teach the skill of great business storytelling. They explain what good storytelling is, why business leaders need to learn it, how to create effective stories, and how to practice for perfection.
- Offers proven advice on telling engaging, inspiring stories
- Includes real-world examples and case studies of what to do and not to do
- Features tips, lists, checklists, business models, worksheets, links to online quizzes, and other valuable resources
For CEOs and other business leaders who need to communicate more effectively and persuasively, Hooked offers effective techniques and valuable guidance.
About the authors vii
1 What is business storytelling? 1
2 The importance of business storytelling 15
3 Business storytelling styles 35
4 Crafting your stories 47
5 Making your stories shine 87
6 Practising and delivering stories 107
7 Secret storytelling business 119
8 Getting your stories out there 133
9 Implementing storytelling into your organisation 155
10 Giving it a go 181
Story index 183
Gabrielle Dolan and Yamini Naidu are the founders of One Thousand & One, an organisation specialising in business storytelling. They have taught thousands of high-profile CEOs, leaders and professionals their winning business storytelling techniques to achieve outstanding results.
So, what is the number one leadership and business skill for the next decade? Storytelling is. Dry facts and data fade from memory over time, but an engaging story is difficult to forget. Storytelling is a compelling way to connect, engage and inspire your audience in business.
Hooked authors Gabrielle Dolan and Yamini Naidu thought leaders in business storytelling and the duo have worked with some of the biggest Australian companies to deliver better engagement results and increased sales through their company One Thousand & One. Dolan and Naidu say that “storytelling is the number one leadership and business skill for the next decade if organisations want to achieve killer business results.”
Written for anyone in leadership, Hooked will show you how to master the craft of effective business storytelling whether it’s to engage employees to adopt a new strategy, attract new clients or to win a lucrative contract. In an age of information overload the reality is that effective leaders must unlock emotion to engage, inspire and to persuade others.
Hooked will help readers to understand what good storytelling is, why business leaders need to learn it, how to create effective stories and how to practice for perfection. And unlike other business storytelling books currently on the market, Hooked uses engaging, humorous, real-world Australian examples (including ex-Chief Commissioner of Victoria Police, Christina Nixon) that are easy to relate to, understand and learn from.
“Very few leaders use both data and stories and even fewer do it in an inspiring way. So the minute you can do both, you will enjoy far greater success. In sales, you’ll move straight out in front of your competitors and in leadership you’ll have a measurable impact on your employees and your personal leadership brand,” said Dolan and Naidu.
If you want to communicate more effectively and persuasively, Hooked offers effective techniques and valuable guidance so that you can achieve spectacular results.