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Digilogue: How to Win the Digital Minds and Analogue Hearts of Tomorrow's Customer

ISBN: 978-1-118-64138-5
288 pages
October 2013, Wrightbooks
Digilogue: How to Win the Digital Minds and Analogue Hearts of Tomorrow

Description

How to leverage the enduring human need for analogue experiences to attract and retain more customers in a digital world.

Anything that can be digitised will be digitised. But can the digital-connect ever really replace the personal touch? Is word-of-mouse always more effective than word-of-mouth? And what of customers’ enduring need for analogue experiences (think analogue watches, paperback books and multiplex movie theatres, for example). In your rush to embrace your customers’ digital mind are you ignoring an equally valuable asset: their analogue heart? Better yet, how can you leverage the analogue heart to provide your company or brand with an unbeatable competitive edge?

The answer, according to internationally acclaimed futurist, Anders Sormon-Nilsson is Digilogue — the ‘translational sweet-spot, the convergence of the digital and the analogue.’

A book that will revolutionise how you do business in a digital world, Digilogue provides powerful insights, strategies and tools to help you provide value to digital minds, while connecting with analogue hearts.

 

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Table of Contents

About the author ix

Acknowledgements xi

Prologue xv

Introduction xxi

Part I: The fighters size each other up 1

1: Digital disruption 3

2: Analogue versus digital 29

3: Bringing the old and the new together 51

4: Digilogue 77

Part II: The battle heats up 97

5: Digital grapevine 99

6: Analogue escapism 117

7: Digital diffusion of ideas 137

8: Analogue location drives digital innovation 157

Part III: Hanging up the gloves and meeting in the middle 173

9: Standing the test of time 175

10: Going digilogue 197

Conclusion 215

Index 217

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Press Release

July 12, 2013
DIGILOGUE: How To Win The Digital Minds and Analogue Hearts of Tomorrow’s Customer

Anything that can be digitised will be digitised. But can the digital-connect ever really replace the personal touch? Is word-of-mouse always more effective than word-of-mouth? And what of customers’ enduring need for analogue experiences (analogue watches, paperback books and cinemas, for example).

In your rush to embrace your customers’ digital mind are you ignoring an equally valuable asset: their analogue heart? Better yet, how can you leverage the analogue heart to provide your company or brand with an unbeatable competitive edge? 

The answer, according to global futurist, innovation strategist, and keynote speaker at TEDx, Anders Sorman-Nilsson (LLB / EMBA), is Digilogue — the ‘translational sweet-spot, the convergence of the digital and the analogue.’ 

A book that will revolutionise how you do business in a digital world, Digilogue clearly defines the challenge for organisations facing digital disruption: in order to succeed in the future organisations must provide value to customers’ increasingly digital minds, and keep connecting with enduring, analogue hearts.

Featuring examples of future-oriented, Fortune 500s all the way down to a small 4th generation bricks and mortar menswear retailer, Anders illustrates how to successfully balance the best of analogue high-touch and digital high-tech to achieve outstanding business results.

“Many people panic once they sense their business is being digitally disrupted and seek to abandon all of their previous analogue practices and jump head first into the digital minefield. Or they stick to nostalgia. What they often fail to consider is whether a digital strategy is right for them and whether the abandonment of the analogue could alienate and push away current clients,” said Anders. 

Peppered with quirky anecdotes and compelling personal stories, Anders combines conceptual insights with practical tools that will help you transform your business to operate successfully in a digital world including strategies to:

  • Recognise the technological and behavioural trends driving disruption so they can get ahead of competitors
  • Develop brands that engage consumers’ digital minds whilst connecting with their analogue hearts
  • Identify what to digitise and what not to digitise in business
  • Connect more intimately with customers and forge lasting bonds of loyalty

An absolute must-read for anyone wanting to stay ahead of the challenges and opportunities faced by digital disruption, Digilogue will show you how to provide value to digital minds, while connecting with analogue hearts.

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