Convert Every Click: Make More Money Online with Holistic Conversion Rate Optimization
In order for your business to survive, you must convert anonymous traffic into sales. The better you do that, the more money you make. The science of tweaking and testing webpages to convert the maximum number of people is known as conversion rate optimization (CRO). Convert Every Click introduces an expanded vision of CRO that the author, Benji Rabhan, calls "holistic conversion rate optimization." Internet technology and innovation have changed the way you should be optimizing your business, your marketing, and your websites. The book looks at the psychology behind this new way of optimizing an entire business for more profits. It examines how your website plays a role in your overall business strategy, and details how to use CRO psychology and strategies to increase profits.
- Teaches proven strategies for increasing conversions across your entire business
- Details various split testing and data gathering methods and when to use each one
- Unveils a holistic approach to conversion rate optimization, using technology to create a more customer-centric experience that not only increases conversions, but also improves customer engagement and satisfaction
With guidance from Convert Every Click, you'll learn how to boost conversions and consumption across your entire business by maximizing every bit of your hard-earned traffic before, during, and after a sale.
Chapter One What Is Holistic Conversion Rate Optimization? 1
Chapter Two Designing Your Funnel 22
Chapter Three Information Capture and Defining the Ideal Conversion Point 35
Chapter Four Split-Testing Strategies 55
Chapter Five How to Gather Data 71
Chapter Six Conversion-Centric Design 87
Chapter Seven Conversion-Centric Copywriting 109
Chapter Eight Video Conversion Strategies 121
Chapter Nine Landing Page Strategies 136
Chapter Ten Standard Website Strategies 144
Chapter Eleven Shopping Cart Website Strategies 155
Chapter Twelve Mobile Website Strategies 163
Chapter Thirteen How to Optimize Traffi c for Conversion 172
Chapter Fourteen Follow-Up Marketing Strategies 183
Chapter Fifteen Advanced Strategies from Benji’s Conversion Vault 198
BENJI RABHAN is the founder and CEO of ConversionCore, a consulting firm that works with companies to scientifically optimize their entire business, from traffic generation through website conversion and follow-up marketing. An expert in peak performance for medium- to large-sized companies, Rabhan credits his Holistic Conversion Rate Optimization process for his over 90 percent success rate with increasing conversions for clients.
In order for a business to survive, it must convert anonymous traffic into sales. The better a company website does that, the more money the business can make.
The science of tweaking and testing webpages to convert the maximum number of people is known as conversion rate optimization (CRO). In his new book, Convert Every Click: Make More Money Online with Holistic Conversion Rate Optimization Benji Rabhan introduces an expanded vision of CRO that he calls "holistic conversion rate optimization" which means optimizing the entire sales process, not just one web page or site. This distinction is important because it's not just a website that drives conversion; it's a business’ whole approach to its customers, marketing, and business.
A company website exists to increase sales and capture leads. Online gimmicks and flashy designs rarely sway modern consumers anymore, and many companies find they have to work harder than ever to attract customers or clientele through their websites. Rabhan details the psychology behind why website visitors respond to different elements on a website and other marketing such as e-mail and online advertising.
“Internet technology and innovation have changed the way you should be optimizing your business, your marketing, and your websites. I look at the psychology behind this new way of optimizing an entire business for more profits, examine how your website plays a role in your overall business strategy and detail how to use CRO psychology and strategies to increase profits,” says Rabhan. “With guidance from Convert Every Click, readers will learn how to boost conversions by maximizing every bit of hard-earned traffic before, during, and after a sale.”
With its new twist on usability for maximizing profits and encouraging brand loyalty, Convert Every Click is a great guide for creating the right visitor experience for all the different people who engage with a company's marketing.
“It's no longer good enough to have a pretty website and the standard 1% conversion rate will not fly anymore. Whether you run an Internet company or a brick-and-mortar store using the Internet to boost sales; for your business to survive online, you must be able to convert traffic into sales,” explains Rabhan. “Once you understand the psychology, you can consistently improve the number of people converted into customers or leads.”