The Art of Product Design: Changing How Things Get Made
Product development is a team sport, but most companies don't practice it that way. Organizations should be drawing on the creativity of engaged customers and outsiders, but instead they rely on the same small group of internal "experts" for new ideas. Designers and engineers should be connecting with marketing, sales, customer support, suppliers, and most importantly, customers. The Art of Product Design explains the rise of "Open Engineering," a way of breaking down barriers and taking advantage of web-based communities, knowledge, and tools to accelerate the design and manufacturing processes.
- Explains how to establish open flows of information inside and outside an organization, increasing the quality and frequency of input from different groups and stakeholders
- Hardi Meybaum is the founder and CEO of GrabCad, the largest community of mechanical engineers and designers in the world
Open Engineering is crowdsourcing, it's collaborating, it's sharing and connecting. And it's helping a growing number of companies create better products faster than they ever imagined. The Art of Product Design shows you how to harness its power for your company.
Introduction The Digital Revolution Gets Physical vii
1 Gearheads Get No Respect 1
2 Since the Potter’s Wheel, the Most Important Tool in History 13
3 A Million Engineers on the March 35
4 New Culture, New Tools Converge in the Cloud 79
5 Design Challenge: Break Down the Monastery Doors 93
6 Here’s My Prototype; Please Kick the Crap Out of It 125
7 Manufacturing: Here You Go; Make This 149
8 Marketing: Engineers Can Do It Better 181
9 The Puzzle Pattern Emerges 199
Hardi Meybaum is a mechanical engineer, and the cofounder and CEO of GrabCAD Inc. Hardi's vision of how manufacturers, engineers, designers, and students could work together online led him to create the GrabCAD Community for engineers and designers, bringing together more than one million members who have shared more than 350,000 projects.
The Web has revolutionized so many things, but has only just begun to change what really matters—the physical world. The things you pick up, drive, sit on, and rely on to live your life haven't been affected by the digital revolution. Until now.
The Art of Product Design, by Hardi Meybaum, explains the rise of Open Engineering, a way of breaking down barriers and taking advantage of web-based communities, knowledge, and tools to accelerate the design and manufacturing processes.
What's changing? Suddenly, in small-town South Carolina, Terry Stonehocker gets commissions from California. In the depths of Greece's economic meltdown, Andreas Gkertsos gets a great job offer. Out in Oregon, self-taught Tommy Mueller finds Hollywood asking for his help. And way over in Cochin, India, Sasank Gopinathan becomes the go-to guy for an American maker of supercars.
The world's design and engineering organizations are catching on. With CAD professionals networking in online communities and using new tools to share and collaborate, an almost infinite reservoir of expertise is within reach for companies of all sizes. Learn how big organizations, like GE and Nokia, are jumping in with both feet, by issuing an open "challenge" seeking novel engineering solutions to their hardest problems. See how small companies like Rest Devices try a hundred prototype designs to find the perfect fit in less than a year. Meet the individual engineers all over the world finding new ways to build great products faster.
"Product development is a team sport, but at most companies it isn’t practiced that way," says Meybaum. "Companies should be drawing on the creativity of engaged customers and the ideas of outsiders, but instead they go back to the same small group of internal 'experts' for new ideas. Designers and engineers should be connecting with marketing, sales, customer support, suppliers and most importantly, customers, but instead they sit in cubes and occasionally try to convey their ideas to outsiders by way of slides. It doesn’t have to be this way, and for an increasing number of companies, it isn’t. How are these companies different? They’ve opened up their product development process, embracing 'Open Engineering.'"
The Art of Product Design shows readers how embracing Open Engineering will unlock resources, open new opportunities, and put a business ahead of the competition with insight suich as:
- How companies large and small are drawing on Open Engineering to build better products faster
- How crowdsourcing ideas can jump-start the creative process
- The benefits of connecting engineers and designers to peers and partners through the design process
- How to overcome the challenges of communicating complex ideas
- The benefits of rapid design iteration
- Common problems with outside manufacturers and how online tools can improve communications
- How social networking and other new technologies speed up the design process
The Art of Product Design is about the rise of this approach, a way of breaking down barriers and taking advantage of web-based communities, knowledge and tools to accelerate the design and manufacturing processes. Open Engineering relies on easy flows of information inside and outside an organization, increasing the quality and frequency of input from different groups and stakeholders. It’s crowdsourcing, it’s collaborating, it’s sharing and connecting. And it’s helping a growing number of companies create better products faster than they ever imagined.