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The Freaks Shall Inherit the Earth: Entrepreneurship for Weirdos, Misfits, and World Dominators

ISBN: 978-1-118-80055-3
208 pages
April 2014
The Freaks Shall Inherit the Earth: Entrepreneurship for Weirdos, Misfits, and World Dominators (1118800559) cover image

Description

Do you ever wonder where you fit in? Do you sometimes get that feeling that you have something much bigger to offer the universe, but then it fills you with fear and anxiety, so you think maybe I’ll just pay it safe? But what is safe? The factory job? The cubicle job?

Factories all over have been converted to open spaces for startups. Skyscrapers have entire floors open for lease because the “same as everyone else” class of jobs have dried up. Many of us were raised to seek out a job that required us to fit in, to conform, to adapt until we fit the mold.

The Freaks Shall Inherit The Earth is a guide for the kind of person who wouldn’t normally pick up a business book.

The personal business revolution is upon us. Here’s your recipe book for starting your revolutionary business, including some of what you will learn:

  • How to be as weird as you want while providing a viable business structure to support it
  • What most people are missing from the basic frameworks of doing business
  • How to turn passions into businesses
  • How to build out the Digital Channel
  • What Kickstarter and Square mean for the future of business)

Take the plunge. Learn to fail and then win. Dare to do something that “everyone else” doesn’t. The Freaks Shall Inherit the Earth will help.

Bestselling author and successful entrepreneur Chris Brogan explains step-by-step how to build your business from the ground up, all without compromising the unique mindset and personal values that make you a freak in the first place.

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Table of Contents

Preface ix

1 Business New and Old and New Again 1

2 The Wild Colors and the Solid Spine 13

3 Choose Your Own Adventure: Defining Success 25

4 Skill Building for Your Business Goals 35

5 Fall in Love with Not Knowing 51

6 Structure a Framework for Your Days 65

7 Are You an Employeepreneur? 77

8 Create Systems That Work for You 87

9 Are You a Solo or Small Business Owner? 99

10 Fall in Love with Not Knowing, Redux 113

11 Worship Obstacles and Challenges 129

12 Build Your Own Media Empire 139

13 Connect with Your Freaks 153

14 Own Everything 163

15 When It All Goes Wrong 175

16 Take Action! Fight Crime! Save the World! 183

Index 189

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Author Information

Chris Brogan is Publisher and CEO of Owner Magazine, a business magazine helping you improve your worth by growing your capabilities and connections. He is a sought-after keynote speaker who has addressed crowds of thousands, been on the Dr. Phil show, and once presented to a princess. Chris has consulted with companies you know like Disney, Microsoft, Coke, Titleist, Pepsico, Google, Motorola, and many more.

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Press Release

April 30, 2014
Bestselling Author and Entrepreneur Chris Brogan Turns Conventional Business Wisdom Upside Down and Shows Freaks Exactly How to Make their Entrepreneurial Dreams a Reality in New Book

In recent years, the business world has changed dramatically, and there have never been more opportunities for the freaks, weirdos, and misfits who are unwilling to conform to traditional business structures and career paths. Disruption has become the norm in business. But this doesn't always mean massive and world-changing disruption. Sometimes, it just means that the world is a bit more open to conducting business in a new way.

In his new book, The Freaks Shall Inherit the Earth:Entrepreneurship for Weirdos, Misfits, and World Dominators (WILEY; Hardcover & e-book; $25; ISBN: 978-1-118-80055-3), Chris Brogan turns conventional business wisdom upside down and shows the freaks among us exactly how to make their entrepreneurial dreams a reality. With a straightforward approach and inspirational examples, The Freaks Shall Inherit the Earth pushes readers to take the plunge into entrepreneurship and explains how to truly enjoy the adventure, even if the first attempts fail. The book also offers insights and ideas for people who prefer to focus their creative and innovative abilities on making their employers the best they can be.

“Do you ever wonder where you fit in? Do you sometimes get that feeling that you have something much bigger to offer the universe, but then it fills you with fear and anxiety, so you think maybe I’ll just pay it safe? But what is safe? The factory job? The cubicle job? If you’ve asked yourself these questions, then maybe you're a freak. I am,” says Brogan. “This book can help you embrace the fact that you think differently from most business professionals. It explains how to harness the power of thinking differently to overcome your fears of entrepreneurship, establish a structured vision for a new venture, and begin a journey toward making a business dream come true.”

Even though freaks, by definition, think outside of the box, the author points out that entrepreneurial success still depends, to a large degree, on establishing the proper structure for a venture and committing to a system of work that will ensure consistent productivity. This book helps readers understand how to build the right structure to fit their personality and their business model, and also offers specific insight on how to market a business and to leverage the power of communities of like-minded freaks.

“Factories all over have been converted to open spaces for startups. Skyscrapers have entire floors open for lease because the ‘same as everyone else’ class of jobs has dried up,” adds Brogan. “That jobless recovery? Where are all those people going? I’ll tell you one group of people who aren’t rushing back to their cubicles: freaks. Instead, they’re becoming artisan pickle makers in Brooklyn, punk rock dog groomers in Memphis, and zombie apocalypse race organizers in Boston. More experiences like this happen all the time.”

The Freaks Shall Inherit the Earth is a guide for the kind of person who wouldn’t normally pick up a business book.

In it, Brogan explores topics such as:

  • How to turn a promising idea to a functional business venture, all without compromising the unique mindset and personal values that make someone a freak in the first place           
  • How to be as weird as you want while providing a viable business structure to support it
  • What most people are missing from the basic frameworks of doing business
  • How to build out the Digital Channel
  • What Kickstarter and Square mean for the future of business

Brogan adds, “This book is designed to help you stop doing the things that aren’t working for you, and start taking action with the things that will. It will enhance your confidence and understanding of who you really are, and help you determine how to develop an approach that works best for the people you intend to serve. That’s one of the best things about this book’s message: In the old days, you had to conform. Now, you only need consider your choices and choose the options that feel most right to you.”

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