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You Can Kill An Idea, But You Can't Kill An Opportunity: How to Discover New Sources of Growth for Your Organization

ISBN: 978-1-118-80838-2
264 pages
October 2013
You Can Kill An Idea, But You Can

Description

Ideas alone are failing us! They promise growth, but too often lead to products and services that don't deliver. In many companies it can take up to 3,000 ideas to lead to 100 projects, resulting in only 2 launches, producing on average one product that breaks even and of these products only 20% turn a profit. Defining the opportunity first, leads to big ideas that win and increases the odds for success.

Pam Henderson, former faculty at Carnegie Mellon University and author of You Can Kill an Idea, but You Can’t Kill An Opportunity! shows how to apply Opportunity Thinking™ in your own organization to increase speed to market for products, eliminate idea bottlenecks, get crisp on demand space, value open innovation and increase creativity ROI.

Opportunity Thinking™, a new approach to innovation developed by author Pam Henderson, has transformed the way companies and organizations, from Fortune 500 to non-profits, find big ideas that win and create sustainable growth.

Opportunity Thinking™ is a creative journey that taps six sources - market forces, business models, technology, organizations, environments, and design to discover big places to play. Not your average business book, Henderson’s clever narrative, bold visuals and countless stories of companies and brands will inspire you to think in new ways and stretch your mind to consider the possibilities.

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Table of Contents

Chapter 1 Big THINKING 17

Chapter 2 Big GROWTH 31

Chapter 3 Big OPPORTUNITY 45

Big SOURCES 53

Big RELATIONSHIPS 69

Chapter 4 Big EXPLORATION 87

Big TRENDS 91

Big DIMENSIONS 107

Big INSIGHTS 117

Big PICTURE 127

Chapter 5 Big LANDSCAPE 135

Big SPACES 139

Big STARTERS 149

Big SHAPERS 161

Big STORIES 173

Chapter 6 Big IDEAS 183

Big FARMING 189

Killer IDEAS 197

Big MINING 217

Chapter 7 Big FUTURE 229

Little EPILOGUE 247

INDEX 251

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Author Information

Pam Henderson, PhD is an author, former faculty at Carnegie Mellon University, entrepreneur and recognized speaker.  She invented Opportunity Thinking™, a creative approach to innovation that has transformed the way companies and organizations, from Fortune 500 to non-profits, find big ideas that win and create sustainable growth.

She speaks internationally and publishes widely on market insight, business and innovation strategy, and design and has been recognized in the Harvard Business ReviewWall Street Journal, and on NPR.

Pam is co-founder and CEO of NewEdge, a growth, strategy and design firm that uses the Opportunity Thinking™ methodology to create sustainable growth for companies across industries such as John Deere, Pepsico, Dupont and The North Face.

Prior to New Edge, Pam worked with the national laboratory system and Washington State University to commercialize early-stage technologies. She lives with her husband, three children, and dogs in Washington State.

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