Code Halos: How the Digital Lives of People, Things, and Organizations are Changing the Rules of Business
Harness "Code Halos" to gain competitive advantage in the digital era
Amazon beating Borders, Netflix beating Blockbuster, Apple beating Kodak, and the rise of companies like Google, LinkedIn, and Pandora are not isolated or random events. Today's outliers in revenue growth and value creation are winning with a new set of rules. They are dominating by managing the information that surrounds people, organizations, processes, and products—what authors Malcolm Frank, Paul Roehrig, and Ben Pring call Code Halos. This is far beyond “Big Data” and analytics. Code Halos spark new commercial models that can dramatically flip market dominance from industry stalwarts to challengers. In this new book, the authors show leaders how digital innovators and traditional companies can build Code Halo solutions to drive success. The book:
- Examines the explosion of digital information that now surrounds us and describes the profound impact this is having on individuals, corporations, and societies;
- Shows how the Crossroads Model can help anticipate and navigate this market shift;
- Provides examples of traditional firms already harnessing the power of Code Halos including GE's "Brilliant Machines," Disney's theme park "Magic Band," and Allstate's mobile devices and analytics that transform auto insurance.
Introduction: The Value of the Virtual 1
Part I: Digits Over Widgets: The Next Age of Business and Technology
Chapter 1: “Will It Happen to Us?” 9
A Trillion-Dollar Opportunity or an Extinction Event
Chapter 2: The Personal Code Halo: 16
Press “1” for the Real You
Chapter 3: The Five Business Code Halos: 28
Connecting Customers, Products, and Organizations
Chapter 4: The Anatomy of a Winning Code Halo Solution 38
Chapter 5: The SMAC Stack: 56
The New Technology of Code
Chapter 6: The Pattern of Digital Disruption: 70
The Crossroads Model
Chapter 7: The Code Halo Economy: 85
The Economics of Information
Part II: Four Principles for Success in the Code Halo Economy
Chapter 8: Delivering Beautiful Products and Experiences 102
Chapter 9: Don’t Be Evil 2.0: 117
Earning—and Keeping—Trust in a Transparent World
Chapter 10: Manage Your Career Based on Code: 145
Winning in the Wirearchy
Chapter 11: Make IT Your Halo Heroes: 158
Transform Your Technology Organization
Part III: Winning with the Crossroads Model
Chapter 12: Seize Advantage During Ionization: 176
Sense, Innovate, and Prepare to Pilot
Chapter 13: Create a Spark: 194
Pilot Your Best Code Halo Solutions
Chapter 14: Enrich and Scale at Internet Speed: 210
Turn a Spark into a Blaze
Conclusion: Winning in the New Code Rush 224
Photo Credits 237
MALCOLM FRANK is the Executive Vice President of Strategy and Marketing at Cognizant, a leading Business and Technology consulting firm with over 175,000 employees. He has over 25 years of experience consulting on IT-based strategy with organizations around the world. He is a graduate of Yale University.
PAUL ROEHRIG is the Global Managing Director of Cognizant's Center for the Future of Work. He was previously a Principal Analyst at Forrester Research and held multiple roles with Hewlett Packard. He is a graduate of the University of Florida and has a doctorate from Syracuse University.
BEN PRING is the Director for Cognizant's Center for the Future of Work. He was previously a Research Vice President at Gartner. In 2008 he won Gartner's prestigious annual Thought Leadership award. He has a philosophy degree from Manchester University.
New Book – and Companion App – Provide a Playbook For Winning With the New Rules of Business and Technology
Amazon beating Borders, Netflix beating Blockbuster, Instagram beating Kodak, and the rise of companies like Google, LinkedIn, and Pandora are not isolated or random events. Today’s new leading companies are winning by managing the information that surrounds people, organizations, processes, and products—what the authors Malcolm Frank, Paul Roehrig, and Ben Pring call Code Halos.
Code Halos: How the Digital Lives of People, Things, and Organizations are Changing the Rules of Business (WILEY: April 2014; Hardcover and e-book $28.00 ISBN: 978-1-118-86207-0) shows leaders how digital innovators and traditional companies can build Code Halo™ solutions to drive success. In addition, Cognizant’s Center for the Future of Work has released a companion app for Apple and Android tablets that provides an immersive, interactive experience so users can explore this market shift.
Gary J. Beach, Publisher Emeritus, CIO magazine, said Code Halos “is a must read, 21st century peer-based business survival manifesto for chief information officers who opt to be business game changers.”
Far beyond Big Data and analytics, Code Halos are already sparking new commercial models that can dramatically flip market dominance from industry stalwarts to challengers.
“The authors make a convincing argument that the lifespan of your business is limited if you don’t embrace data and analytics,” offered Thomas H. Davenport, President’s Distinguished Professor Babson College and co-author of Competing on Analytics.
In this new book, the authors:
- Examine the explosion of digital information that now surrounds us and describe the profound impact this is having on individuals, organizations, and societies;
- Use market and study data to show how the Crossroads Model can help anticipate and navigate this market shift;
- Provide examples of how traditional firms like GE, Disney, Allstate and others are already harnessing the power of Code Halos;
- Deliver tactical guidance on how to create more meaningful customer experiences, manage security and privacy (Don’t Be Evil 2.0), pilot and scale new Code Halo solutions, and how your IT function can become Halo Heroes.
“To engage digitally, one must see not only what users are doing but also the context in which they are doing it, a context made up of both their present state and their prior history and all this is contained in their Code Halo,” said Geoffrey Moore, author, Crossing the Chasm, Dealing with Darwin, and Escape Velocity.
“More than a trillion dollars of value has been created by early adopters of Code Halo thinking,” offered Malcolm Frank, one of the book’s authors. “Although Code Halos first took hold in digital native companies, they are now becoming a universal platform for competition across almost every industry.”
With reasoned insight, new data, real-world cases, and practical guidance, the Code Halos book and app show seasoned executives, entrepreneurs, students, line-of-business owners, and technology leaders how to master the new rules of the Code Halo economy.