The Silk Road Rediscovered: How Indian and Chinese Companies Are Becoming Globally Stronger by Winning in Each Other s Markets
April 2014, Jossey-Bass
By 2025, China and India will be two of the world's four largest economies. By then, economic ties between them should also rank among the ten most important bilateral ties worldwide. Their leaders are well aware of these emerging realities. In May 2013, just two months after taking charge, Premier Li Keqiang left for India on his first official trip outside China, a clear signal of China's foreign policy priorities.
The Silk Road Rediscovered is the first book ever to analyze the growing corporate linkages between India and China. Did you know that:
- India's Mahindra is the fifth largest tractor manufacturer in China?
- Tata Motors' Jaguar Land Rover unit is the fastest growing luxury auto seller in China?
- India's NIIT is the most influential IT training brand in China?
- China's Huawei has its second largest R&D center in Bangalore and employs over 5000 people in India?
- Shanghai Electric earns its largest revenues outside China from India?
As these developments illustrate, pioneering Indian and Chinese companies are rediscovering the fabled Silk Road which joined their nations in ancient times. Winning in each other's markets is also making them stronger and whetting their appetite for further global expansion.
This book examines how Indian companies such as Tata Consultancy Services, Mahindra Tractors, NIIT, Tata Motors/Jaguar Land Rover and Sundaram Fasteners have figured out how to win in China. Their experiences may inspire and offer lessons to other Indian companies. The book also examines how Chinese pioneers such as Lenovo, Huawei, TBEA, Haier and Xinxing have made a strong commitment to India and are beginning to realize the fruits of this commitment. The key lessons that emerge from these analyses are: the odds of success go up dramatically when executives adopt a global rather than local-for-local perspective and are skillful at learning on the ground.
Foreword - William Antholis, Managing Director, The Brookings Institution xi
1 Asia’s Best-Kept Secret
Growing Economic Ties Between India and China 1
2 Succeeding in China
Opportunities and Challenges 45
3 Leveraging India’s Home-Country Advantages Tata Consultancy Services in China 89
4 Making China a Second Home
Mahindra Tractors in China 115
5 Partnering with Chinese Institutions NIIT in China 137
6 Driving Indirectly into China
Tata Motors and Jaguar Land Rover 161
7 Committed Pioneers
Chinese Companies in India 179
8 A China Roadmap for Indian Companies 223
About the Authors 257
Anil K. Gupta is the Michael Dingman Chair in Strategy and Globalization at The University of Maryland’s Smith Business School. The author of six books including Getting China and India Right, he is ranked by Thinkers50 as one of the “world’s 50 most influential living management thinkers.” He is a member of the World Economic Forum’s Global Agenda Council on Emerging Multinationals.
Girija Pande is Executive Chairman, Apex Avalon Consulting, Singapore. Avalon is one of India’s largest strategy consulting firms. He was previously chairman/CEO, Asia-Pacific for Tata Consultancy Services. He received the Best CEO Award from Singapore HR Institute and serves on the boards of several companies as well as Singapore Management University and the Institute of South Asian Studies, Singapore.
Haiyan Wang is Managing Partner, China India Institute and co-author of Getting China and India Right. She has also been an Adjunct Professor of Strategy at INSEAD. A regular speaker at major events including TEDx, Economist Conferences, and Summer Davos, she has been named a “New Guru” by The Economic Times. She writes a regular column for Bloomberg Businessweek.