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Social Media Marketing All-in-One For Dummies, 3rd Edition

ISBN: 978-1-118-95135-4
840 pages
April 2015
Social Media Marketing All-in-One For Dummies, 3rd Edition (1118951352) cover image


A new edition of the bestselling social media marketing book

Updated to include the latest information on engaging with your community, measuring your efforts, blending your social media with other online and offline marketing efforts, and leveraging data you collect into learning more about your community, this new edition of Social Media Marketing All-in-One For Dummies will help you apply your marketing efforts to the latest social media marketing sites and tools. Inside, you'll discover how to devise and maintain a successful social media strategy, use the latest tactics for reaching your customers, and utilize data to make adjustments to future campaigns and activities.

Marketing your business through social media isn't an option these days—it's absolutely imperative. Inside this bestselling guide, you'll find out how to apply the marketing savvy you already have to the social media your prospects are using, helping you to reach and keep more customers, make more sales, and boost your bottom line.

  • Includes updates on the latest changes to Facebook, Twitter, Pinterest, YouTube, blogging, and more
  • Offers tips for showcasing your company with a customized Facebook business page
  • Presents step-by-step guidance for setting up a social media marketing campaign
  • Shows you how to use analytics to assess the success of your social media campaign

If you're a social media strategist, website manager, marketer, publicist, or other employee who is in charge of implementing and managing an organization's social media strategy, this comprehensive resource is your one-stop guide to all things social media marketing.

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Table of Contents

Introduction 1

Book I: The Social Media Mix 7

Chapter 1: Making the Business Case for Social Media 9

Chapter 2: Tallying the Bottom Line 35

Chapter 3: Plotting Your Social Media Marketing Strategy 55

Chapter 4: Managing Your Cybersocial Campaign 81

Book II: Cypersocial Tools 103

Chapter 1: Discovering Helpful Tech Tools 105

Chapter 2: Leveraging Search Engine Optimization (SEO) for Social Media 137

Chapter 3: Using Social Bookmarks, News, and Share Buttons 201

Book III: Content Marketing 227

Chapter 1: Growing Your Brand with Content 229

Chapter 2: Exploring Content Marketing Platforms 237

Chapter 3: Developing a Content Marketing Strategy 259

Chapter 4: Getting Your Content to the Masses 271

Book IV: Twitter 279

Chapter 1: Using Twitter as a Marketing Tool 281

Chapter 2: Using Twitter as a Networking Tool 293

Chapter 3: Finding the Right Twitter Tools 307

Chapter 4: Supplementing Online Marketing Tools with Twitter 315

Chapter 5: Hosting Twitter Chats 323

Book V: Facebook and Instagram 333

Chapter 1: Using Facebook as a Marketing Tool 335

Chapter 2: Creating and Sharing Content on Facebook 351

Chapter 3: Gaining Insights about Your Facebook Community 365

Chapter 4: Advertising on Facebook 369

Chapter 5: Getting Started with Instagram 377

Book VI: LinkedIn 387

Chapter 1: Promoting Yourself With LinkedIn 389

Chapter 2: Promoting Your Business with LinkedIn 405

Chapter 3: Starting a LinkedIn Group 413

Chapter 4: Using LinkedIn as a Content Platform 427

Book VII: Pinterest 433

Chapter 1: Pinning Down Pinterest 435

Chapter 2: Marketing with Pinterest 461

Chapter 3: Driving Sales with Pinterest 475

Book VIII: Other Social Media Marketing Sites 481

Chapter 1: Weighing the Business Benefits of Minor Social Sites 483

Chapter 2: Leaping into Google+ 495

Chapter 3: Maximizing Stratified Social Communities 537

Chapter 4: Profiting from Mid-Sized Social Media Channels 583

Chapter 5: Making Social Media Mobile 597

Chapter 6: Multiplying Your Impact 619

Book IX: Measuring Results; Building Success 663

Chapter 1: Delving into Data 665

Chapter 2: Analyzing Content - Sharing Metrics 683

Chapter 3: Analyzing Twitter Metrics 703

Chapter 4: Analyzing Facebook Metrics 713

Chapter 5: Measuring Other Social Media Networks 723

Chapter 6: Comparing Metrics from Different Marketing Techniques 737

Chapter 7: Making Decisions by the Numbers 759

Index 773

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Author Information

Jan Zimmerman is the owner of Watermelon Mountain Web Marketing and has helped businesses of all sizes use online marketing and social media tools for more than 15 years. Deborah Ng is a professional blogger, freelance writer, community manager, and social media enthusiast.

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Download TitleSizeDownload
Sample Social Networking Policy 88.88 KB Click to Download
Social Media Marketing Goals 129.45 KB Click to Download
Social Media Marketing Plan 3.21 MB Click to Download
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