Peter Drucker's Five Most Important Questions: Enduring Wisdom for Today's Leaders
March 2015, Jossey-Bass
Peter Drucker's Five Most Important Questions provides insightful guidance and stirring inspiration for today's leaders and entrepreneurs. By applying Drucker's leadership framework in the present context of today's leaders and those who lead with them, this book is an essential resource for people leading, managing and working in all three sectors—public, private and social. Readers will gain new perspectives and develop a solid foundation upon which to build a successful and bright future. They will learn how to focus on why they are doing what they're doing, how to do it better, and how to develop a realistic, motivational plan for achieving their goals. This brief, clear, and accessible guide — peppered with commentary from distinguished management gurus, contemporary entrepreneurs and dynamic millennial leaders —will challenge readers and stimulate spirited discussion and action within any organization, inspiring positive change and new levels of excellence. In addition to contributions from Jim Collins, Marshall Goldsmith, and Judith Rodin, the book features new insights from some of today's most influential leaders in business (GE and Salesforce.com), academia (Harvard Business School and Northwestern University), social enterprise (Levo League, Pencils of Promise and Why Millennials Matter) and the military (United States Military Academy), who have been directly influenced by Drucker's theory of management.
Introduction Joan Snyder Kuhl xiii
About Peter F. Drucker xix
WHY SELF-ASSESSMENT? 1
Peter F. Drucker
QUESTION 1 WHAT IS OUR MISSION? 7
Peter F. Drucker with Jim Collins, Kelly Goldsmith, Marshall Goldsmith, and Michael Radparvar
QUESTION 2 WHO IS OUR CUSTOMER? 19
Peter F. Drucker with Philip Kotler, Raghu Krishnamoorthy, and Luke Owings
QUESTION 3 WHAT DOES THE CUSTOMER VALUE? 35
Peter F. Drucker with Jim Kouzes, Kass Lazerow, Mike Lazerow, and Nadira Hira
QUESTION 4 WHAT ARE OUR RESULTS? 47
Peter F. Drucker with Judith Rodin, Bernard Banks, and Adam Braun
QUESTION 5 WHAT IS OUR PLAN? 61
Peter F. Drucker with V. Kasturi Rangan, Juana Bordas, and Caroline Ghosn
TRANSFORMATIONAL LEADERSHIP 81
Frances Hesselbein with Lauren Maillian Bias
THE SELF-ASSESSMENT PROCESS 89
Peter F. Drucker
SUGGESTED QUESTIONS TO EXPLORE 91
Definition of Terms 105
Additional Resources 107
About the Contributors 109
About the Frances Hesselbein Leadership Institute 117
The late PETER F. DRUCKER (1909-2005), known worldwide as the "Father of Modern Management," was a professor, management consultant, and writer. Drucker directly influenced a huge number of leaders from a wide range of organizations across all sectors of society. Among them: General Electric, IBM, Intel, Procter & Gamble, Girl Scouts of the USA, The Salvation Army, Red Cross, United Farm Workers, and several presidential administrations.
FRANCES HESSELBEIN, a Presidential Medal of Freedom recipient, is the president and CEO of the Frances Hesselbein Leadership Institute (formerly the Leader to Leader Institute) and editor-in-chief of the award-winning quarterly journal, Leader to Leader, as well as co-editor of 27 books translated into 29 languages.
JOAN SNYDER KUHL, founder of Why Millennials Matter, is an international speaker, leadership trainer, and consultant specializing in global talent development and generational engagement strategies.
“The book is concise but compelling reading, as Peter Drucker’s wisdom is timeless and a most valuable tool for leaders across all generations, and as such, this very readable book is a must for all today’s managers.” (Institute of Management Services Journal, October 2015)
The Frances Hesselbein Leadership Institute announced the release of an enhanced edition of Peter Drucker’s The Five Most Important Questions: Enduring Wisdom for Today’s Leaders (WILEY; 978-1-118-97959-4; March 2015), a major new book for the new year.
Enduring management wisdom from the father of modern management Peter F. Drucker—whose timeless teachings are studied and practiced by forward-thinking leaders worldwide—is accompanied by insight from Presidential Medal of Freedom recipient Frances Hesselbein; founder of Why Millennials Matter, Joan Kuhl; and commentary from distinguished management gurus, contemporary entrepreneurs and dynamic millennial leaders. Frances Hesselbein continues to be an inspirational force of empowerment for value-based leaders with a passion for supporting emerging leaders. Joan Kuhl championed the idea to write and launch this new edition in an effort to build awareness around organizational self-assessment and cultivate a new community of Drucker and Hesselbein fans.
"Just in time for a world that so desperately needs to serve,” says Alan Mulally, former President and Chief Executive Officer of the Ford Motor Company, and Google Board of Directors member, “Peter Drucker’s Five Most Important Questions continue to be the indispensable questions any organization or start-up must ask if determined to serve and be part of the future.”
Just under 150 pages, this brief, clear, and accessible hardcover guide will challenge readers and stimulate spirited discussion and action within any organization. This new edition offers myriad real-world examples of mission-focused, values-based organizations including Airbnb, Uber, Facebook and Google. Readers will learn how to focus on why they are doing what they’re doing, how to do it more effectively, and how to develop a realistic, motivational plan for achieving their goals.
In addition to contributions from Jim Collins, Marshall Goldsmith, and Judith Rodin, the book features new thoughts from some of today's most influential leaders in business (GE and Salesforce.com), academia (Harvard Business School and Northwestern University), social enterprise (Levo League, Pencils of Promise and Why Millennials Matter) and the military (United States Military Academy), who have been directly influenced by Drucker's theory of management.
“As a marketer and a business leader,” says General Electric’s Chief Marketing Officer Beth Comstock, “I have found guidance in Drucker’s simple wisdom: ‘Without a customer, there is no business.’ This new edition of The Five Most Important Questions offers timeless insights, an anecdote for those dizzied by the rapidly evolving business landscape."
The Five Most Important Questions provides powerful guidance and inspiration for today’s leaders and entrepreneurs at all business levels. According to General Thomas Kolditz, Professor and Director, Yale Leadership Development Program, “The Five Most Important Questions is a timeless guide for students at the Yale School of Management—elegant in its simplicity yet powerful in focus."