Wiley.com
Print this page Share

Storytelling with Data: A Data Visualization Guide for Business Professionals

ISBN: 978-1-119-00225-3
288 pages
November 2015
Storytelling with Data: A Data Visualization Guide for Business Professionals (1119002257) cover image

Description

Don't simply show your data—tell a story with it!

Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory, but made accessible through numerous real-world examples—ready for immediate application to your next graph or presentation.

Storytelling is not an inherent skill, especially when it comes to data visualization, and the tools at our disposal don't make it any easier. This book demonstrates how to go beyond conventional tools to reach the root of your data, and how to use your data to create an engaging, informative, compelling story. Specifically, you'll learn how to:

  • Understand the importance of context and audience
  • Determine the appropriate type of graph for your situation
  • Recognize and eliminate the clutter clouding your information
  • Direct your audience's attention to the most important parts of your data
  • Think like a designer and utilize concepts of design in data visualization
  • Leverage the power of storytelling to help your message resonate with your audience

Together, the lessons in this book will help you turn your data into high impact visual stories that stick with your audience. Rid your world of ineffective graphs, one exploding 3D pie chart at a time. There is a story in your data—Storytelling with Data will give you the skills and power to tell it!

See More

Table of Contents

foreword ix

acknowledgments xi

about the author xiii

introduction 1

chapter 1 the importance of context 19

chapter 2 choosing an effective visual 35

chapter 3 clutter is your enemy! 71

chapter 4 focus your audience’s attention 99

chapter 5 think like a designer 127

chapter 6 dissecting model visuals 151

chapter 7 lessons in storytelling 165

chapter 8 pulling it all together 187

chapter 9 case studies 207

chapter 10 final thoughts 241

bibliography 257

index 261

See More

Author Information

COLE NUSSBAUMER KNAFLIC has been analyzing data and using it to tell stories for over a decade, through analytical roles in banking, private equity, and at Google. She delivers presentations and workshops for organizations seeking to improve data presentation and pens the popular blog www.storytellingwithdata.com.

See More

Reviews

“This book is excellent value for money and recommended reading for Business Analysts and Project/Programme managers or anyone who finds they struggle to achieve the impact they hope for when attempting to communicate their reasoning and analysis.” (BCS, February 2016)

See More

Press Release

November 09, 2015
A Data Visualization Guide for Business Professionals

Nobody sets out to make a bad graph. But it happens. Again and again. At every company, throughout all industries and by all types of people. It happens in the media. It happens in places least expected, by people who should know better. Why is that?

“We aren’t naturally good at storytelling with data,” says author Cole Nussbaumer Knaflic. “In school we learn a lot about language and how to create stories with our words; and we learn a lot about math and how to make sense of numbers. But it’s rare that these two sides are paired: No one teaches us how to tell stories with numbers.”

In her new book, Storytelling with Data: A Data Visualization Guide for Business Professional (WILEY; November 2015), Nussbaumer Knaflic expands upon the lessons taught in her highly-regarded storytelling with data workshops. It explores the fundamentals of data visualization and how to communicate effectively with data. It illuminates the power of storytelling and the way to make data a pivotal point in a story. Nussbaumer Knaflic’s lessons are grounded in theory, but made accessible through numerous real-world examples—ready for immediate application.

“Technology has enabled us to amass greater and greater amounts of data and there is an accompanying growing desire to make sense out of all this data. Being able to visualize data and tell stories with it is key to turning it into information that can be used to drive better decision making,” Nussbaumer Knaflic says. “While technology has increased access to and proficiency in tools to work with data, there remain gaps in capabilities. Pretty much anyone can put some data in Excel and create a graph. This can render the most interesting story underwhelming, or worse – difficult or impossible to understand.”

Her book demonstrates how to go beyond conventional tools to reach the root of your data, and how to use your data to create an engaging, informative, compelling story. Specifically, showing readers how to:

  • Understand the importance of context and audience
  • Determine the appropriate type of graph for specific situations
  • Recognize and eliminate the clutter clouding information
  • Direct an audience's attention to the most important parts of data
  • Think like a designer and utilize concepts of design in data visualization
  • Leverage the power of storytelling to help a message resonate with your audience

“This book is written for anyone who needs to communicate something to someone using data,” Nussbaumer Knaflic adds. “Effective data visualization can mean the difference between success and failure when it comes to communicating finding of a study, raising money for a non-profit or business, presenting to a board, or simply getting your point across to your audience.”

Data visualization – and communicating with data in general – sits at the intersection of science and art. Rid the world of ineffective graphs, one exploding 3D pie chart at a time.

See More
Instructors Resources
Wiley Instructor Companion Site
Request a print evaluation copy
Contact us
See More
See Less

Related Titles

Back to Top