Planning Health Promotion Programs: An Intervention Mapping Approach, 4th Edition
January 2016, Jossey-Bass
Planning Health Promotion Programs is the "bible" of the field, guiding students and practitioners through the planning process from a highly practical perspective. Using an original framework called Intervention Mapping, this book presents a series of steps, tasks, and processes that help you develop effective health promotion and education programs using a variety of approaches. As no single model can accurately predict all health behavior or environmental changes, this book shows you how to choose useful theories and integrate constructs from multiple theories to describe health problems and develop appropriate promotion and education solutions. This new fourth edition has been streamlined for efficiency, with information on the latest theories and trends in public health, including competency-based training and inter-professional education. New examples and case studies show you these concepts in action, and the companion website provides lecture slides, additional case studies, and a test bank to bring this book directly into the classroom.
Health education and health promotion is a central function of many public health roles, and new models, theories, and planning approaches are always emerging. This book guides you through the planning process using the latest developments in the field, and a practical approach that serves across discipline boundaries.
- Merge multiple theories into a single health education solution
- Learn the methods and processes of intervention planning
- Gain a practical understanding of multiple planning approaches
- Get up to date on the latest theories, trends, and developments in the field
Both academic and practice settings need a realistic planning handbook based on system, not prescription. Planning Health Promotion Programs is the essential guide to the process, equipping you with the knowledge and skills to develop solutions without a one-size-fits-all approach.
Figures and Tables vii
About the Authors xvii
Part One: Foundations 1
Chapter 1 Overview of Intervention Mapping 3
Intervention Mapping Steps 12
Core Processes for Using Theory and Evidence 20
The Role of Culture in Intervention Planning 28
Navigating the Book 30
Important Repeating Concepts in the Book 31
Discussion Questions and Learning Activities 38
Chapter 2 Behavior-Oriented Theories Used in Health Promotion 57
Overview of Theories 65
Learning Theories 66
Theories of Information Processing 70
Theories of Health Behavior 74
Theories of Reasoned Action 78
Theories of Goal-Directed Behavior 84
Theories of Automatic Behavior, Impulsive Behavior, and Habits 89
Stage Theories 95
Attribution Theory and Relapse Prevention 99
Theories of Persuasive Communication 101
Theories of Self-Regulation 105
Social Cognitive Theory 109
Theories of Stigma and Discrimination 113
Diffusion of Innovations Theory 116
Discussion Questions and Learning Activities 120
Chapter 3 Environment-Oriented Theories 145
General Environmental-Oriented Theories 149
Interpersonal-Level Theories 155
Organizational-Level Theories 160
Community-Level Theories 167
Societal and Governmental Theories 184
Discussion Questions and Learning Activities 192
Part Two: InterventionMapping Steps 209
Chapter 4 Intervention Mapping Step 1: LogicModel of the Problem 211
Tasks for Step 1 214
Discussion Questions and Learning Activities 262
Chapter 5 Intervention Mapping Step 2: Program Outcomes and ObjectivesLogicModel of Change 283
Tasks for Step 2 286
Discussion Questions and Learning Activities 331
Chapter 6 Intervention Mapping Step 3: Program Design 345
Deciding How to Start 345
Tasks for Step 3 355
Discussion Questions and Learning Activities 417
Chapter 7 Intervention Mapping Step 4: Program Production 435
Tasks for Step 4 437
Discussion Questions and Learning Activities 475
Chapter 8 Intervention Mapping Step 5: Program Implementation Plan 483
Tasks for Step 5 494
Discussion Questions and Learning Activities 529
Chapter 9 Intervention Mapping Step 6: Evaluation Plan with Patricia Dolan Mullen 541
Tasks for Step 6 546
Discussion Questions and Learning Activities 585
Chapter 10 Using Intervention Mapping to Adapt Evidence-Based Interventions with Linda Highfield, Marieke A. Hartman, Patricia Dolan
Mullen, and Joanne N. Leerlooijer 597
Intervention Mapping for Adaptation 603
Discussion Questions and Learning Activities 643
L. KAY BARTHOLOMEW ELDREDGE, EdD, MPH, is a distinguished teaching professor of health promotion and behavioral sciences and associate dean for academic affairs at the University of Texas Health Science Center at Houston (UTHealth) School of Public Health.
CHRISTINE M. MARKHAM is an associate professor of health promotion and behavioral sciences and an associate department chair at the UTHealth School of Public Health.
ROBERT A. C. RUITER, PHD, is the Head of the Department of Work and Social Psychology at the Faculty of Psychology and Neuroscience, Maastricht University, the Netherlands.
MARÍA E. FERNÁNDEZ, PHD, is a professor of health promotion and behavioral sciences at the UTHealth School of Public Health.
GERJO KOK, PHD, is a former dean of the Faculty of Psychology and Neuroscience, Maastricht University, the Netherlands.
GUY S. PARCEL, PHD, is dean emeritus and a former professor of health promotion and behavioral sciences at the UTHealth School of Public Health.