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Michael Allen's Guide to e-Learning: Building Interactive, Fun, and Effective Learning Programs for Any Company, 2nd Edition

ISBN: 978-1-119-04633-2
432 pages
September 2016
Michael Allen


Explore effective learning programs with the father of e-learning

Michael Allen's Guide to e-Learning: Building Interactive, Fun, and Effective Learning Programs for Any Company, Second Edition presents best practices for building interactive, fun, and effective online learning programs. This engaging text offers insight regarding what makes great e-learning, particularly from the perspectives of motivation and interactivity, and features history lessons that assist you in avoiding common pitfalls and guide you in the direction of e-learning success. This updated edition also considers changes in technology and tools that facilitate the implementation of the strategies, guidelines, and techniques it presents.

E-learning has experienced a surge in popularity over the past ten years, with education professionals around the world leveraging technology to facilitate instruction. From hybrid courses that integrate technology into traditional classroom instruction to full online courses that are conducted solely on the internet, a range of e-learning models is available. The key to creating a successful e-learning program lies in understanding how to use the tools at your disposal to create an interactive, engaging, and effective learning experience.

  • Gain a new perspective on e-learning, and how technology can facilitate education
  • Explore updated content, including coverage regarding learner interface, gamification, mobile learning, and individualization
  • Discuss the experiences of others via targeted case studies, which cover good and not so good e-learning projects
  • Understand key concepts through new examples that reinforce essential ideas and demonstrate their practical application

Michael Allen's Guide to e-Learning: Building Interactive, Fun, and Effective Learning Programs for Any Company, Second Edition is an essential resource if you are studying for the e-Learning Instructional Design Certificate Program.

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Table of Contents

Foreword by Tony Bingham xiii

Preface xv

Acknowledgments xix

Chapter 1 What’s New? 1


Chapter 2 Plain Talk 17

Chapter 3 What You Don’t Know Can Kill (Your e-Learning) 29

Chapter 4 Making Success Possible 41

Chapter 5 Executive’s Guide to Good e-Learning 73

Chapter 6 Where Does e-Learning Fit? 83


Chapter 7 Seven Simple Success Strategies 97

Chapter 8 The Serious e-Learning Manifesto 109

Chapter 9 Motivation in Learning 121

Chapter 10 Seven Magic Keys to Motivational e-Learning 131

Magic Key 1: Build on Anticipated Outcomes 133

Magic Key 2: Put the Learner at Risk 144

Magic Key 3: Select the Right Content for Each Learner 156

Magic Key 4: Use an Appealing Context 171

Magic Key 5: Have the Learner Perform Multistep Tasks 192

Magic Key 6: Provide Intrinsic Feedback 198

Magic Key 7: Delay Judgment 201

Chapter 11 Navigation 211

Chapter 12 CCAF and Interactive Instruction 235

Chapter 13 Interactivity Paradigms That Work 267

Chapter 14 Successive Approximation and SAM 297


Chapter 15 Serious Learning Games: Where Rules Rule 329

Chapter 16 Integrating Instructional Content and Games 341

Chapter 17 Learning Games, Serious or Not? 357

About the Author 379

References 381

Additional Resources 387

Index 389

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Author Information

MICHAEL W. ALLEN is a recognized pioneer and leader in the design of interactive multimedia learning tools and applications. He is the founder and former chairman of Authorware, Inc. He is Chairman and CEO of Allen Interactions Inc., which builds interactive learning systems, develops custom courseware, and provides multimedia consulting and training.

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