December 2015, ©2016
Developed for the Organizational Behavior course, this digital program is focused on aiding critical thinking, conceptual understanding, and application of knowledge. Real-life video stories in each section allow for stronger application of the content, ensuring that students understand the relevance to their lives and future careers.
- Videos highlighting the academic authors coach students through various topics using memorable examples & study tips. Each chapter also features a business professional who tells a story about a real business situation, showing students how the material relates to their future careers. Video “storytelling” is enhanced by other engaging visual elements - such as graphics, definitions, and quotations - to activate students' curiosity and deepen their understanding of the material. By assigning these section-opening videos, instructors make the content personally relevant to students which increase their motivation in the course.
- Interactive Concept Presentation - this video player tool includes a special editor feature that allows instructors to CUSTOMIZE their course by adding their own questions, comments, and even videos.