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Health Promotion Programs: From Theory to Practice, 2nd Edition

ISBN: 978-1-119-16333-6
496 pages
November 2016, Jossey-Bass
Health Promotion Programs: From Theory to Practice, 2nd Edition (1119163331) cover image


Comprehensive coverage, real-world issues, and a focus on the practical aspects of health promotion

Health Promotion Programs combines theory and practice to deliver a comprehensive introduction to the planning, implementation, and evaluation of health promotion programs. Presenting an overview of best practices from schools, health care organizations, workplaces, and communities, this book offers clear, practical guidance with an emphasis on hands-on learning. This new second edition has been updated to include discussion on today's important issues, including health equity, the Affordable Care Act, big data, E-health, funding, legislation, financing, and more. New coverage includes programs for underserved priority populations at a geographically-diverse variety of sites, and new practice and discussion questions promote engagement on highly-relevant topics.

Public health is a critical aspect of any society, and health promotion programs play an important role. This book provides clear instruction, practical guidance, and multiple avenues to deeper investigation.

  • Plan health promotion programs from the basis of health theory
  • Gain in-depth insight on new issues and challenges in the field
  • Apply what you're learning with hands-on activities
  • Access digital learning aids and helpful templates, models, and suggestions

Designed to promote engagement and emphasize action, this book stresses the importance of doing as a vital part of learning—yet each step of the process is directly traceable to health theory, which provides a firm foundation to support a robust health promotion program. Health Promotion Programs is the essential introductory text for practical, real-world understanding.

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Table of Contents

Figures and Tables ix

Preface xiii
Carl I. Fertman, Diane D. Allensworth

The Contributors xix



1. What Are Health Promotion Programs?
Carl I. Fertman, Diane D. Allensworth, & M. Elaine Auld

Health, Health Promotion, and Health Promotion Programs

Historical Context for Health Promotion

Healthy People: A National Public-Private Partnership to Promote Health 

Impact of the Patient Protection and Affordable Care Act on Health Promotion

Health Education and Health Promotion

Settings for Health Promotion Programs

Stakeholders in Health Promotion Programs

Health Promotion, Health Care and eHealth

2. Advancing Health Equity and Eliminating Health Disparities
Francisco Soto Mas, Diane D. Allensworth, Camara Phyllis Jones, & Holly E. Jacobson

Population Groups Experiencing Health Inequities and Disparities in Health

Understanding Racial and Ethnic Differences in Health

Program Strategies to Achieve Health Equity and Eliminate Health Disparities Among Minorities

Engage Minority Groups and Communities Directly in Addressing Health Issues

3. Theory in Health Promotion Programs
Melissa Grim & Brian Hortz

Theory in Health Promotion Programs

Foundational Theories/Models: Intrapersonal Level

Foundational Theories/Models: Interpersonal Level

Foundational Theories/Models: Population Level

Foundational Theories/Models Applied Across the Levels

Health Promotion Program Planning Models

Using Health Theories and Planning Models


4. Assessing the Needs of Program Participants 91
James H. Price, Joseph A. Dake, & Britney Ward

Defining a Needs Assessment 92

Conducting a Health Needs Assessment 97

Promoting a Needs Assessment 98

Using Primary Data Methods and Tools 99

Using Secondary Data Methods and Tools 106

Reporting and Sharing the Findings 108

5. Making Decisions to Create and Support a Program
Jiunn-Jye Sheu, W. William Chen, & Huey-Shys Chen

Identifying a Mission Statement, Goals, and Objectives

Writing Program Objectives

Deciding on Program Interventions

Selecting Health Promotion Materials

Using Evidence-Based Interventions

Developing Effective Policies and Procedures

Transitioning to Program Implementation


6. Implementation Tools, Program Staff, and Budgets
Jean M. Breny, Michael C. Fagen, & Kathleen M. Roe

From Program Planning to Action Planning

Preparing a Logic Model

Using a Gantt Chart to Guide Implementation

Additional Implementation Planning Tools

Planning for Implementation Challenges

Hiring and Managing High-Quality Program Staff

Budgeting and Fiscal Management

7. Advocacy
Regina A. Galer-Unti, Kelly Bishop, & Regina McCoy Pulliam

Creating an Advocacy Agenda for a Program

Advocacy as a Professional Responsibility

Examples of Successful Health Policy Advocacy

Becoming Fluent in the Language of Advocacy

Forming Alliances and Partnerships for Advocacy

Advocacy Methods

Advocacy and Technology

8. Communicating Health Information Effectively
Neyal J. Ammary-Risch, Allison Zambon, & Ellen Langhans

Communication in Health Promotion Programs

Developing a Communication Plan for a Site

Developing and Pretesting Concepts, Messages, and Materials

9. Where Money Meets Mission: Developing and Increasing Program Funding
Carl I. Fertman, Karen A. Spiller, Angela D. Mickalide

Knowing Program Funding

Sources of Program Funding

Funding Varies by Program Participants and Setting

Writing a Grant Proposal

Maintaining Relationships with Funders


Working with Board Members


10. Evaluating Health Promotion Program
Joseph A. Dake & Timothy R. Jordan

Why Evaluate a Health Promotion Program?

How Do I get Started

Evaluation Frameworks

Evaluation Design

Data Collection and Analysis

Evaluation Reports

Implementing an Evaluation

11. Big Data and Health Promotion Programs
Carl I. Fertman & Joseph A. Dake

What is Big Data?

Data Mining with Health Promoting Big Data

Big Data Enhances the Impact and Sustainability of Health Promotion Programs

Big Data Challenges

Health Information Management and Health Informatics Professionals: Big Data Professional Fields


12. Leadership for Change and Sustainability
Sara L. Cole & David A. Sleet

Catalyzing and Mastering Change

Engaging Participants and Building Support

Networking, Outreach, and Referrals

Online Communities

Ensuring Competence Through Credentialing

Implementation Science to Improve Program Effectiveness

Enhancing Program Impact and Sustainability

13. Promoting Health in Schools and Universities
Diane D. Allensworth, Jim Grizzell, Beth Stevenson, & Marlene K. Tappe

Rationale for Promoting Health in Schools and Universities

Evolving Role of Promoting Health in Schools and Universities

Current Role of Promoting Health Pre-School Through Post-Secondary Schooling and Universities

Resources and Tools


Career Opportunities

14. Patient-Centered Health Promotion Programs in Health Care Organizations
Louise Villejo, Cezanne Garcia, & Katherine Crosson

Historical Context and Evolution of Engaging Patients and Families in the Design and Delivery of Health Promotion Programs

Effective Programs in Health Care Organizations

Using an Interdisciplinary, Collaborative Approach

Health Promotion Resources

Career Opportunities

15. Health Promotion Programs in Workplace Settings
Laura Linnan & Anna Grummon

Workplace Health Promotion - A Brief History and Current Trends

Leading by Example: Workplace Success Stories

The Future of Worksite Health Promotion

Career Opportunities In Worksite Health Promotion

Resources and Tools

16. Promoting Community Health: Local Health Department and Community Health Organizations
Michael T. Hatcher, Diane D. Allensworth, & Frances D. Butterfoss

Brief History of Community Health Organizations

Local Health Department Services

Community Health Organization Services

Resources and Tools


Career Opportunities



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Author Information

CARL I. FERTMAN, PHD, CHES, is an Associate Professor in Health and Physical Activity and the Executive Director of the Maximizing Adolescent Potentials (MAPS) Program at the University of Pittsburgh School of Education.

DIANE D. ALLENSWORTH, PHD, is Professor Emeritus at the Kent State University College of Education.

SOCIETY FOR PUBLIC HEALTH EDUCATION (SOPHE) is the leading international professional association for health education professionals, faculty, and students. Founded in 1950, SOPHE is the only independent professional organization devoted exclusively to health education and health promotion in all settings.

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