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Business, 1e

ISBN: 978-1-119-17159-1
1 pages
February 2016, ©2016
Business, 1e (1119171598) cover image


Developed for the Introductory Business course, this digital program is focused on aiding critical thinking, conceptual understanding, and application of knowledge. Real-life video stories in each section allow for stronger application of the content, ensuring that students understand the relevance to their lives and future careers.
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Table of Contents

PART 1 Business in a Global Environment

1 The Changing Face of Business 1

2 Business Ethics and Social Responsibility 17

3 Economic Challenges Facing Contemporary Business 33

4 Competing in World Markets 51

PART 2 Starting and Growing Your Business

5 Small Business and Forms of Business Ownership 67

6 Starting Your Own Business 83

PART 3 Management: Building Organizational Capability for Superior Performance

7 Management, Leadership, and the Internal Organization 99

8 Human Resource Management: From Recruitment to Labor Relations 115

9 Top Performance through Empowerment, Teamwork, and Communication 131

10 Production and Operations Management 147

PART 4 Marketing Management

11 Customer-Driven Marketing 163

12 Product and Distribution Strategies 179

13 Promotion and Pricing Strategies 195

PART 5 Managing Technology and Information

14 Using Technology to Manage Information 211

PART 6 Managing Financial Resources

15 Understanding Accounting and Financial Statements 227

16 The Financial System 247

17 Financial Management 261

Glossary 275

Notes 286

Name Index 294

Subject Index 300

International Index 311

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New to This Edition

  • Videos highlighting the academic authors coach students through various topics using memorable examples & study tips. Each chapter also features a business professional who tells a story about a real business situation, showing students how the material relates to their future careers. Video “storytelling” is enhanced by other engaging visual elements - such as graphics, definitions, and quotations - to activate students' curiosity and deepen their understanding of the material. By assigning these section-opening videos, instructors make the content personally relevant to students which increase their motivation in the course.
  • Interactive Concept Presentation - this video player tool includes a special editor feature that allows instructors to CUSTOMIZE their course by adding their own questions, comments, and even videos.
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The Wiley Advantage

  • ORION adaptive practice - WileyPLUS Learning Space also includes ORION - integrated, adaptive practice that helps students build their proficiency on topics and use their study time most effectively.
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Instructors Resources
Wiley Instructor Companion Site
Test Bank
Test your students' comprehension with this digital collection of fill-in-the-blank, multiple-choice, true/false, and free-response questions.
PowerPoint Presentations
Our PowerPoint presentations contain a combination of key concepts allowing you to illustrate important topics with images, figures, and problems from the textbook.
Image Gallery
Use this digital repository of images displayed throughout the textbook to enliven your PowerPoint slides and interact with the reading assignments in the classroom.
Respondus Computerized Test Bank
Respondus is a powerful tool for creating and managing exams that can be printed to paper or published directly to Blackboard, ANGEL, Brightspace by D2L, Pearson eCollege, Canvas, Moodle, and other learning systems. Exams can be created offline using a familiar Windows environment, or moved from one LMS to another.
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