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Trading Binary Options: Strategies and Tactics, 2nd Edition

ISBN: 978-1-119-19417-0
240 pages
August 2016
Trading Binary Options: Strategies and Tactics, 2nd Edition (1119194172) cover image


A clear and practical guide to using binary options to speculate, hedge, and trade

Trading Binary Options is a strategic primer on effectively navigating this fast-growing segment. With clear explanations and a practical perspective, this authoritative guide shows you how binaries work, the strategies that bring out their strengths, how to integrate them into your current strategies, and much more. This updated second edition includes new coverage of Cantor-Fitzgerald binaries, New York Stock Exchange binaries, and how to use binaries to hedge trading, along with expert insight on the markets in which binaries are available. Independent traders and investors will find useful guidance on speculating on price movements or hedging their stock portfolios using these simple, less complex options with potentially substantial impact.

Binary options provide either a fixed payout or nothing at all. While it sounds simple enough, using them effectively requires a more nuanced understanding of how, where, and why they work. This book provides the critical knowledge you need to utilize binary options to optimal effect.

  • Learn hedging and trading strategies specific to binaries
  • Choose the markets with best liquidity and lowest expenses
  • Find the right broker for your particular binary options strategy
  • Utilize binaries in conjunction with other strategies

Popular in the over-the-counter market, binary options are frequently used to hedge or speculate on commodities, currencies, interest rates, and stock indices. They have become available to retail traders through the Chicago Board Options Exchange and the American Stock Exchange, as well as various online platforms, allowing you the opportunity to add yet another tool to your investing arsenal. Trading Binary Options is the essential resource for traders seeking clear guidance on these appealing options.

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Table of Contents



Chapter 1: The Value-Based Pricing Framework for Getting Pricing Done Right

Embedding the Culture of Value-based Pricing

Overarching Pricing Decision Areas

Analytical Routines

Decision Teams

Chapter 2: Value-Based Pricing

The Purpose of Firms: Serve Customer Needs Profitably

Value Engineering

Value-Based Pricing

Differential Benefits

Differential Price

Exchange Value to Customer

Design Costs against Price to Profit


Chapter 3: Business Strategy Alignment

Business Strategy





Chapter 4: Pricing Strategy

Price Positioning

Price Segmentation

Competitive Price Reaction Strategy

Pricing Capability


Chapter 5: Price Management

Market Pricing

Price Variance Policy

Price Execution

Pricing Analysis

Chapter 6: Defining the Pricing Decision Team






Chapter 7: Pricing Continuous Improvement and Analytics

Continuous Improvement Process

Offering Innovation and Pricing Decisions

Price Variance Policy Continuous Improvement

Market Pricing Continuous Improvement


Chapter 8: Organizational Design of the Pricing Specialist Function

Pricing Community Distribution

Pricing Reporting Structure

Pricing Talent


Chapter 9: A Decision You Control


Appendix A: Economic Origins of Competitive Advantage

Appendix B

Getting Pricing Done with Jesse Finch Gnehm of GE Oil & Gas

The Value-Based Pricing Journey

Context of Subsea Systems within GE

Pricing Community Cultivation

Focal Contributions of the Pricing Experts

Pricing Framework

Pricing Analysis Techniques

Price Automation and Analytical Tools

External Resources

Appendix C

Getting Pricing Done with Robert Smith of Eastman Chemical Company

Pricing Organizational Design

Pricing Mission

Pricing Functional Architecture

About the Author


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Author Information

ABE COFNAS is a leading-edge trainer and analyst in currency and binary option markets. He is a columnist for Futures magazine and the publisher of the Binary Dimensions newsletter, as well as the author of four books, including The Forex Trading Course. He is developing financial gamification platforms that enable users to learn, play, and win at trading financial markets without risk. He is also the Senior Fundamental Strategist for Market Traders Institute.

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