The Power of Positive Destruction: How to Turn a Business Idea Into a Revolution
It's no longer good enough to build a company to last; today it's about building a company to ignite change. The Power of Positive Destruction reveals how to start a new business, disrupt an industry, and adapt to changing environments by leveraging technology and a new mindset.
Serial entrepreneur Seth Merrin has built businesses by seeing issues with the status quo and introducing positive changes that have disruptedand revolutionizedindustries. In this book, he breaks down his process step-by-step to show you what you need to know to successfully start a company and transform an industry. Merrin's incredible story, coupled with real, actionable advice, will resonate with anyone who wants to be a catalyst of change. With this book, readers will learn to see the inefficiencies, ineptitudes, and everyday problems that others dismiss as the cost of doing business and create "unfair competitive advantages" to stack the deckand win. You'll see how problems in current business models are really opportunities of which to take advantage and learn what you need to know and do to seize those opportunities no matter where you work.
Seth Merrin saw Wall Street as it was, then built a company to turn it into what it could besafer and more efficient for investors. This book shows you how he did it, and how you can too, with the power of positive destruction.
- Discover how to turn status quo into disruption
- Understand how to stack the deck in your favor to achieve the best possible chances of success
- Learn how to build and run a company and design a culture for constant change
- Acquire new skills to create strategy, sell your disruptive product or service, and negotiate effectively
Technology and innovation can disrupt or transform any industry. It's happening faster and more broadly now than ever, creating myriad opportunities for everyone. But winning in this new world is not easy. The incumbents will fight mightily against it and even those who would benefit from change may first express fear. This book reveals the techniques from identifying the opportunities to designing and executing the strategy you'll need to succeed. With The Power of Positive Destruction you can to tap into your inner change agent and transform your company, your industry, and the world.
About the Authors xi
Introduction: Problems and Opportunities Are Two Sides of a Coin 1
Part 1 The Idea 5
Chapter 1 Any Industry Can Be DisruptedPositively 7
Chapter 2 Ask WTF 19
Part 2 Leading the Innovation 33
Chapter 3 Create an Unfair Competitive Advantage 35
Chapter 4 What Do I Do Now? 55
Chapter 5 Business Is a Series of Problems to Solve 73
Chapter 6 Develop Your Unique Selling Proposition 85
Part 3 Shaking up the Market 103
Chapter 7 Launching a Company Is Both Art and Science 105
Chapter 8 Negotiation Skills: Can’t Be in Business without Them 121
Part 4 Driving the Revolution 141
Chapter 9 No Tree Grows to the Sky 143
Chapter 10 If You Don’t Make Mistakes, You’re Not Trying Hard Enough 157
Chapter 11 Culture by Design or Culture by Default 171
Afterword You Can Invent the Future 197
Carlye Adler is an award-winning journalist and three-time New York Times best-selling author/collaborator. Her writing has been published in BusinessWeek, FastCompany, Fortune, Forbes, Newsweek, Portfolio, TIME and Wired.
Everyone is born inherently capablewhat we lack is equal opportunity. Seth Merrin, through his companies and through his philanthropic endeavors, has increased access to opportunity. The Power of Positive Destruction shows you how you can level the playing fieldand make a positive difference in your life and in the lives of those around you.
- Pierre Omidyar, philanthropist and founder, eBay
Seth Merrin disrupted our equity business and at the time it did not feel very “positive." He turned the trading model upside down by better understanding the customer’s needs and created enormous benefits for clients and investors. His work forced us to revisit our model, re-invest heavily, and embrace the future. Everyone is better off, except those who ignore change. Seth has built a remarkable business from scratch and now, with The Power of Positive Destruction, is providing a roadmap for others to follow.
- Rich Handler, CEO, Jefferies/Leucadia
The Power Of Positive Destruction is The Innovator’s Dilemma meets Wall Street. It’s a wonderful walk through the history of Wall Street technology transformation crossed with the visionary insight of Seth Merrin, a true technology innovator and disruptor. Seth’s advice on seizing opportunity, risk taking, planning, and execution transforms finance and is applicable to any current, or would be, entrepreneur.
- Larry Tabb, founder and CEO, TABB Group
Looking for an investment with a great return? You found it with this book. Seth Merrin shows you how to create a high-success strategy, sell your game-changing product or service, and negotiate the deal you want. The Power of Positive Destruction will help you build a company with a culture that generates profits and makes the world a better place.
- Michael Price, founder, MFP Investors