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The First Two Rules of Leadership: Don't be Stupid, Don't be a Jerk

ISBN: 978-1-119-28280-8
160 pages
August 2016
The First Two Rules of Leadership: Don


How to achieve extraordinary results with class

How can you improve your leadership results beginning right now? The First Two Rules of Leadership: Don't be Stupid, Don't be a Jerk provides a clear path to increased results and higher job satisfaction for the leader and the people he is leading. Written for the leader who wants to do great things, but is overwhelmed with the complexities of leading, it is a book with a very simple message: think your decisions through and take care of your team.

Written by bestselling author David Cottrell, The First Two Rules of Leadership: Don't be Stupid, Don't be a Jerk offers tried-and-true leadership strategies that stand the test of time—all of which you can put into practice today to positive results. The principles discussed apply to businesses in every industry, as well as schools, hospitals, churches, and even homes. By following the two rules outlined in the book's title, you'll improve morale, decrease turnover, increase your own job satisfaction, and have a whole lot more fun leading.

  • Lead with confidence and class
  • Make better decisions and develop synchronization on your team
  • Coach smart, deal with poor performers, and focus on what's really important
  • Listen to your team, encourage positive performance, and attack complacency

You can lead your team to achieve extraordinary results! The First Two Rules of Leadership: Don't be Stupid, Don't be a Jerk gives you the expert tips and tricks you need to treat your team with dignity and respect—so you can all enjoy the benefits of winning with class.

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Table of Contents

Introduction vii


Don’t Be Stupid—Hire Smart 3

Don’t Be Stupid—Coach Smart 11

Don’t Be Stupid—Deal with the Sleeping Stars 21

Don’t Be Stupid—Synchronize 29

Don’t Be Stupid—Concentrate 39

Don’t Be Stupid—Value Integrity 53


Don’t Be a Jerk—Listen Up 69

Don’t Be a Jerk—Make a Decision 79

Don’t Be a Jerk—Answer Why 89

Don’t Be a Jerk—Encourage 97

Don’t Be a Jerk—Attack Complacency 105

Don’t Be a Jerk—Lead with Confidence 113

Winning with Class 123

Notes 127

Acknowledgments 131

About the Author 133

Three Ways to Bring The First Two Rules of Leadership into Your Organization 135

Everyone Needs to Lead 137

The First Two Rules of Leadership Package 139

Other Books by David Cottrell 141

Index 143

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Author Information

DAVID COTTRELL is president and CEO of CornerStone Leadership. He is a premier authority on leadership who has mentored leaders at many of today's most successful organizations. An internationally known author, educator, and speaker, he is author of more than twenty-five books, including the bestselling Monday Morning Leadership. He can be reached at www.CornerStoneLeadership.com.

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