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Contemporary Business, 17th Edition

ISBN: 978-1-119-32038-8
624 pages
October 2016, ©2017
Contemporary Business, 17th Edition (1119320380) cover image

Description

Boone, Kurtz, and Berston’s, Contemporary Business, 17th Edition, delivers solutions at the speed of business to stimulate curiosity, show relevance, promote creativity, and prepare students for what’s ahead in their academic and business careers. With thoroughly revised cases, fresh, current examples, and an updated video series, the 17th Edition provides insights into the many facets of business that contribute to the dynamic, ever changing world of work.

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Table of Contents

1: The Changing Face of  Business 

2: Business Ethics and Social Responsibility

3: Economic Challenges Facing Contemporary Business

4: Competing in World Markets

5: Forms of Business Ownership and Organization

6: Starting Your Own Business: The Entrepreneurship Alternative

7: Management, Leadership, and the Internal Organization

8: Human Resource Management: From Recruitment to Labor Relations

9: Top Performance through Empowerment, Teamwork, and Communication

10: Production and Operations Management

11: Customer-Driven Marketing

12: Product and Distribution Strategies

13: Promotion and Pricing Strategies

14: Using Technology to Manage Information

15: Understanding Accounting and Financial Statements

16: The Financial System 

17: Financial Management 

18: Trends in E-Business(Online Only)

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New to This Edition

  • NEW Job DNA boxes describe the responsibilities, requirements, and outlook for certain careers for business majors. Examples: fundraiser, corporate communications specialist, marketing researcher, accountant, investment banker, etc.
  • NEW Industry Insider chapter opening vignette highlights business leaders within growth industries.
  • NEW EcoBiz feature highlights new and insightful ways companies are conducting business in a sustainable manner.
  • NEW Business & Information Technology feature highlights the intersection between business and technology for companies across many industries.
  • NEW Judgement Call feature highlights business scenarios and ethical dilemmans where students are asked to consider what is appropriate.
  • Revised End of Chapter cases – Shinola, Yelp. SoFi, Heinz-Kraft merger, and tax implications for the internet of things.
  • Revised End of Chapter case videos – Timberland, Necco, Zipcar, Trip Advisor
  • Increased Focus on Career-Readiness – the addition of Job DNA boxes, career-coaching videos, InsideTrack, CareerShift, and an ePortfolio guide equips students for important decisions.
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The Wiley Advantage

WileyPLUS Learning Space: WileyPLUS Learning Space is an easy way for students to learn, collaborate, and grow. With WileyPLUS Learning Space, students create a personalized study plan, assess progress along the way, and make deeper connections as they interact with the course material and each other.


Through a combination of dynamic course materials and visual reports, this collaborative learning environment gives you and your students immediate insight into strengths and problem areas in order to act on what’s most important.

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Instructors Resources
Wiley Instructor Companion Site
Instructor's Resource Manual
Offers helpful teaching ideas, advice on course development, sample assignments, learning objectives, lecture outlines, class exercises, lecture notes, chapter reviews, and more!
Test Bank
Test your students' comprehension with this printable, editable digital collection of fill-in-the-blank, multiple-choice, true/false, and free-response questions.
Diploma Computerized Test Bank
Test your students' comprehension with this digital collection of fill-in-the-blank, multiple-choice, true/false, and free-response questions. Easily pick, choose, and incorporate questions to include in your student assessments. Wiley's CBTs allows you to tailor exams according to study objectives
Respondus Computerized Test Bank
Respondus is a powerful tool for creating and managing exams that can be printed to paper or published directly to Blackboard, ANGEL, Brightspace by D2L, Pearson eCollege, Canvas, Moodle, and other learning systems. Exams can be created offline using a familiar Windows environment, or moved from one LMS to another.
PowerPoint Presentations
Our PowerPoint presentations contain a combination of key concepts allowing you to illustrate important topics with images, figures, and problems from the textbook.
Image Gallery
Use this digital repository of images displayed throughout the textbook to enliven your PowerPoint slides and interact with the reading assignments in the classroom.
Intro to Business Weekly Update Emails
Instructor-chosen news items emailed weekly to your email inbox.
Business Hot Topics
Chapter length coverage of emerging business topics.
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Students Resources
Wiley Student Companion Site
WileyPLUS
Includes Audio Chapter Summaries, Boone & Kurtz Case Videos and Student Case Videos, Student Study Guide, Practice Quizzes, and more!
Career Readiness (in WPLS)
Includes Career Prep Videos by Drew Lichtenberger, career coaching program - InsideTrack, leading online job search tool - CareerShift, and a manual to encourage students to create an eportfolio of their college efforts - ePortfolio Guide.
ADDITIONAL RESOURCES
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A research-based online environment for learning and assessment.
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