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Franchise Management For Dummies

ISBN: 978-1-119-33728-7
432 pages
April 2017
Franchise Management For Dummies (1119337283) cover image


McDonalds, Sonic, Subway, Dairy Queen, Circle K, Piggly Wiggly—all well-known franchises in America and beyond. You've probably sometimes wondered how so many of them could exist, how they manage to stay in business, and how they continue to thrive. Maybe you've even thought about running one of your own, but didn't know where to begin. Well, now you do, thanks to Running a Franchise For Dummies.

  • Pick the perfect franchise for you
  • Create marketing plans and branding for your new franchise
  • Understand all of the complex legal issues surrounding the ownership of a franchise
  • Uncover the secrets to continued success and future expansion

Running a Franchise for Dummies is a clear and concise guide for anyone who wants to be their own boss and stand on the shoulders of franchise giants both big and small.

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Author Information

Michael H. Seid is the founder and Managing Director of MSA Worldwide, the leading strategic and tactical advisory firm in franchising. Joyce Mazero is a partner and Co-Chair of Gardere's Global Supply Network Industry Practice, internationally recognized and trusted legal advisors dedicated to excellence in franchising.

Find handy resources—including sample forms, checklists, and straightforward advice at www.dummies.com/go/franchisemanagementfd

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Download TitleSizeDownload
All Files 4.11 MB Click to Download
A Breakdown of Leasing Costs 139.35 KB Click to Download
Basic Investment Analysis 51.50 KB Click to Download
Benjamin Franklin Plaque Final 1.18 MB Click to Download
Buying a Janitorial Services Franchise 222.13 KB Click to Download
Checklist for Selecting a Contractor 132.84 KB Click to Download
Development Guidelines 50.38 KB Click to Download
Doing Your Own Market Research 157.89 KB Click to Download
Dual Branding 24.42 KB Click to Download
Employee Handbook 69.85 KB Click to Download
Essential Planning Elements For Developing Franchise Strategy 24.09 KB Click to Download
Evaluating a Site for Your Franchise 148.07 KB Click to Download
Finding a Supplier on Your Own 22.05 KB Click to Download
Franchise Associations Worldwide 124.75 KB Click to Download
Franchising in the U.S.Economy 5.37 MB Click to Download
FTC - A Consumer's Guide to Buying a Franchise 2.37 MB Click to Download
Gardere Franchise Program Questionnaire 180.65 KB Click to Download
IFA Mission Statement - Vision - Code of Ethics 122.43 KB Click to Download
IFA Statement of Guiding Principles 218.39 KB Click to Download
Lead Gemeration Sites 40.50 KB Click to Download
MSA Making the Franchise Decision Workbook 617.00 KB Click to Download
Operations Manual - Table of Contents 68.00 KB Click to Download
Pricing of Franchise Fees 33.52 KB Click to Download
Social Franchisor Structuring, Strategy and Legal Planning Outline 169.23 KB Click to Download
Start Up Manual - Table of Contents 17.91 KB Click to Download
The Economic Impact of Franchised Businesses 147.51 KB Click to Download
Understanding Bankruptcy and Franchise Issues 18.24 KB Click to Download
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